Video marketing is taking over. In recent years, there has been a dramatic uptick in the dominance of video, and it’s ...
Video marketing is taking over. In recent years, there has been a dramatic uptick in the dominance of video, and it’s not slowing down. If you’re not working in video, you’re getting left behind. Don’t believe us? Consider this:
A third of online activity is spent watching video content in some form or another. 85% of the US internet audience watches video, including half a billion people watching videos on Facebook every day. And combined, more video is uploaded to the internet every month than the major US television networks have created in 30 years.
All of this comes alongside unprecedented fragmentation. It wasn’t long ago that there was one way to consume video content: your TV. Now there’s Youtube, Netflix, Amazon Prime, Hulu, Snapchat, Facebook, Instagram, and dozens of others. Consumers are cutting the cord from traditional TV broadcasts and separating into smaller communities watching only the exact content they want to see. Marketing is changing — you’ll need to change with it.
Your company’s marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money.