Madison Taylor Pillar of Marketing
Video Marketing
Video marketing is taking over. In recent years, there has been a dramatic uptick in the dominance of video, and it’s ...
Video marketing is taking over. In recent years, there has been a dramatic uptick in the dominance of video, and it’s not slowing down. If you’re not working in video, you’re getting left behind. Don’t believe us? Consider this:
A third of online activity is spent watching video content in some form or another. 85% of the US internet audience watches video, including half a billion people watching videos on Facebook every day. And combined, more video is uploaded to the internet every month than the major US television networks have created in 30 years.
All of this comes alongside unprecedented fragmentation. It wasn’t long ago that there was one way to consume video content: your TV. Now there’s Youtube, Netflix, Amazon Prime, Hulu, Snapchat, Facebook, Instagram, and dozens of others. Consumers are cutting the cord from traditional TV broadcasts and separating into smaller communities watching only the exact content they want to see. Marketing is changing — you’ll need to change with it.
Your company’s marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money.
Video marketing is taking over. In recent years, there has been a dramatic uptick in the dominance of video, and it’s ...
How To Advertise In The Digital Age Advertising has been around as long as there have been people who wanted to sell ...
The difference between marketing and strategic marketing is like the difference between a carton of eggs and an ...
Lead generation is basically what it sounds like: the process by which we attempt to turn visitors into leads. More ...
What’s Search Engine Optimization? We marketers like to think we have our fingers on the pulse — of pop ...
What is Inbound Marketing? Inbound marketing is a new way of thinking about marketing — new, but increasingly useful. ...
What’s Conversion Optimization? Conversion optimization, also called conversion rate optimization (CRO), is a ...
First things first: you need a website. Maybe you just started a business from scratch, or maybe your business has ...
Lack of sales and marketing alignment — often called “smarketing” — isn't a new problem. While it should ...
What is Branding? In a nutshell, your brand is your promise to consumers. It’s who you are, not as a person but ...
Maximizing Let’s face it: you can’t run a business in the 21st century without social media. Social media is how ...