SOCIAL MEDIA 

Tips and Tricks for Social Media Marketing

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Marketing is all about meeting people where they are and social media is fast becoming the place where most people around the globe are hanging out. Given that fact, you can’t afford to not be participating in the conversation. Social media has become a part of consumers lives, it’s time for you to start taking advantage.

 

Social Media Marketing Whitepaper

WEBSITE DESIGN 

Improving Your Website Design

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Want to attract more visitors to your website? Convert casual visitors into leads? Boost online sales? All of these objectives are heavily dependent upon web design. Every aspect of your site’s design, including colors, fonts, images, videos, etc., plays a role in determining how successful your online marketing efforts will be.

 

Website Design Whitepaper

LEAD GENERATION 

It's Time for Conversions and Sales from Marketing

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Without leads, everything else in your marketing campaign serves no real function. Since lead generation is absolutely vital to every marketing effort, we don't want to zip through it and simply give you a few tips and tricks here and there. So in this download, we'll be exploring nearly everything there is to know about lead generation.

 

Lead Generation Whitepaper

INCREASING CONVERSIONS  

Marketing Optimization 

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Online marketing allows for definitive knowledge pertaining to the number of people exposed to your advertisements, when they were seen, and how they responded to your efforts. We can even learn about what makes our consumer audience tick, and how to better cater to their needs. The key to attaining this information and obtaining valuable insights, though, comes from the constant improvement of inbound marketing via intelligent analysis.

Increasing Conversions Whitepaper

PUBLIC RELATIONS 

Public relations just ain’t what it used to be 

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While the basic concept is still the same (we are, after all, still trying to attract the attention of a target audience to drive sales), our methods have changed. Traditional public relations are continuing to move into the digital realm, and that means a total shift in focus.

 

 

Public Relations Whitepaper

GUIDE TO SEO 

Your Guide to Cracking the SEO Problem

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There are few industries as fluid and ever-changing as marketing. Just 15 years ago businesses were considered to be on the cutting edge of the ad game if they had their own website. Soon it became clear that this was no longer enough - instead, companies were required to customize their content to attract web traffic and boost search engine rankings.

 

Your Guide to SEO Whitepaper

 

EVENT MARKETING 

Hosting an event is a big friggin' deal

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While the basic concept is still the same (we are, after all, still trying to attract the attention of a target audience to drive sales), our methods have changed. Traditional public relations are continuing to move into the digital realm, and that means a total shift in focus. 

Event Marketing Whitepaper

INBOUND GUIDE 

Harnessing the Power of Inbound Marketing

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Inbound Marketing is a complete methodology intended to attract people to your website, interact with buyer personas in a meaningful way, convert them into leads, nurture them through the sales funnel and then close them as a customer. Here's our tips, tricks and overall guide to completely conquering your inbound marketing from start to finish.  

Inbound Marketing Whitepaper

DIGITAL ADVERTISING

The World of Online Advertising 

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The world of online advertising can seem a bit daunting when you first dive into it, especially since so much has changed in the past decade. So what we’d like to do is break down the barriers a bit and explore some of the details involved to give you an idea of what to expect. 

Digital Advertising Whitepaper

 

 
CONTENT MARKETING GUIDE

Content is Still King 

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No one marketing tactic has had quite the impact on content development as inbound marketing. It doesn’t seem like all that long ago when marketers were only required to develop content when they had to promote a new product or sale. These days, however, fresh content needs to be regularly delivered to target audiences on the “silver platters” of business blog pages, social media, videos, ebooks, webinars, and more. Now that’s a tall order. 

Content Marketing Whitepaper

EMAIL MARKETING

The 10,000 ft View

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Email can be a lethal marketing weapon. It can drive website traffic, boost customer loyalty and lead to sales. Best of all, it is an inexpensive marketing channel. Cha-Ching. The real dilemma is how to accomplish that without violating the rules of email engagement. Email marketing requires a certain finesse in order to conquer your marketing objectives, while not alienating or annoying your audience. So, we’ve compiled a list of nine email best practices to get you started.

Email Marketing Whitepaper

social media marketing

How to Establish Your Own Voice and Build Your Brand 

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Establishing your own voice and building brand identity is vital in the world of online marketing. Using social media to connect with your audience is more advantageous to your marketing campaign than ever, giving you the tools to make, you, relatable. In this white paper we break down key elements to help you brainstorm engaging social media content so you can stand out from the competition.

Social Media Marketing Whitepaper

 

improve your conversion rate

Incredible Ways to Increase Your Conversion Rate

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Increasing your conversion rate can help the success of your website down the road, but how? Focus on the 'big picture'. In this white paper, you'll learn easy steps that will heighten customer engagement on your website.

Increase Your Conversions Rate Whitepaper

How to launch a website

The Ultimate Guide to Launching a Website 

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Launching a good website can be overwhelming, and there are many things to consider when constructing one. Luckily, we've compiled ways to improve your sites content and style with these few simple steps. 

Ultimate Guide to Launching a Website Whitepaper

Community Management 

Your Guide To Community Management 

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Those who are staying on top of the latest and greatest marketing trends have undoubtedly come upon the term of “community management”. Sure, they’ll preach the importance of having a good community management strategy or hiring a fantastic community manager, but they never actually tell you what any of that means or why you should give a damn!

Community Management Whitepaper

 
Building Your Brand pt. 1

Tips, Tricks and How-To Guide

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There’s a lot of work that goes into building your brand. Being honest and loyal to customers is just the tip of the iceberg. Staying up-to-date on latest trends, evolving with your customers while being yourself are just some of the essential tools you’ll need to succeed. Learn these important tips and tricks in this how-to guide for building your brand!

Building Your Brand pt.1 Whitepaper

building your brand pt. 2

How To Take Your Brand Further: Branding 102

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Do you want your brand to reach cult status? In this second part series of building your brand, we break down four case studies to show how these successful brands have reached the top. 

 

Building Your Brand pt. 2 Whitepaper

 content is king

But It Doesn't Stop At Blogging

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Don't get us wrong, blogging is a huge part of any marketing campaign, but it doesn't stop there. There are so many other opportunities to take advantage of when compiling a great marketing package. In this white paper, we've put together other engaging ways to attract traffic to your organization that will resonate with your customers.

Content Marketing Whitepaper