Blog

What Business Leaders Can Learn From Marie Kondo

Madison Taylor Marketing

Topics: Business, Marketing Consultation

If you watch Netflix at all, you’ve doubtless seen Marie Kondo’s show Tidying Up in your suggestions. Maybe you’ve even binge-watched it, captivated by her calm and composure. But Kondo’s message isn’t just about folding your t-shirts into pyramids — it’s something much more universal. Here’s what you, as a business leader, should take away from Kondo’s show.

Keep Your Message Clear And Simple

Throughout the show, Kondo asks homeowners who have solicited her help whether each item “sparks joy.” It comes up over and over, whether she’s in an average middle-income suburban home or the office of one of Ellen Degeneres’ writers. Her message is ubiquitous, easily understood, and universally applicable.

Even better, the simplicity of Marie Kondo’s message makes it surprisingly layered and meaningful. “Joy” can mean a lot of different things to a lot of different people, but the way that Kondo focuses on that single motivation aligns everyone on the show in a unified goal.

Get Rid Of Clutter

It doesn’t matter if it’s physical clutter in your home or office, mental clutter from being stretched too thin, or virtual clutter from taking on too much in your personal life. Clutter slows you down, distracts you, and saps your energy.

Do you have too many piles of paper on your desk? Do you have too many bookmarks in your bookmarks folder? Is your business subscribed to too many software utilities? Clutter builds slowly but surely, and you might find yourself in over your head without realizing it.

That’s why Kondo makes people pile all their clothing — from every drawer, hook, and closet — in one place before sorting it. Lots of people don’t realize how much they’ve accumulated until they really get a good look at it. Do an informal audit of your business on your own time — call it spring cleaning! — and really think about whether you need everything you’re currently holding on to, or if it’s just taking up space.

Focus On One Thing At A Time

When Kondo sets a family with a particular task before leaving for the week, she doesn’t tell them to clean up the whole house — that would be daunting and overwhelming. Instead, she has them start small. Just sort, fold, and put away your clothes, for example. Don’t work on anything else just yet.

The same applies to business. Granted, you’ll often have many irons in the fire, employees to keep track of, and facets of your business to think about. But interrupting one task to check your email for the nth time that day or wander around the office catching up with people is not helping you get anything done faster.

Make Room For Important Things

Another of Kondo’s major lessons for homeowners is that if you don’t have a specific place to put something, it’ll become clutter. That’s true in business, too. It’s easy to set things aside, not budgeting specific slots on your calendar to take care of certain customers, goals, or tasks.

But if you don’t map out the important needs of your business, they’ll fall through the cracks. Every goal needs someone to push it forward. Every report needs a source and an audience. If you lose track of the connections between the objective and what you need to make them happen, performance will slow.

Spark Joy

In the end, the goal when tidying up your business is the same as the goal when you tidy up your home: to spark joy. On Kondo’s show, that’s the difference between a house and a home, between domestic strife and marital bliss, or between feeling overwhelmed and feeling in control.

In business, the goal is the same — a renewed sense of purpose, satisfaction, and drive. The more streamlined you can be, the better.

Next Step

Your company’s marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money.

Strategic Marketing Inbound Marketing
Why Smart People Make Stupid Mistakes
Blog
Why Smart People Make Stupid Mistakes

You know this to be true: when someone else makes a mistake, it’s because they’re incompetent, stupid, and should never ...

Three Time Management Mistakes You Might Be Making
Blog
Three Time Management Mistakes You Might Be Making

No matter how much experience you have in your chosen field, everyone’s a beginner at something. This might seem ...

The Napkin Pitch: How Ideas Like Southwest Airlines Thrive
Blog
The Napkin Pitch: How Ideas Like Southwest Airlines Thrive

Maybe you’ve heard it called the “elevator pitch” — you get in the elevator with a boss or a studio exec and have to ...

How To Determine Your Core Differentiators
Blog
How To Determine Your Core Differentiators

For your business to be successful, it needs to stand out. You need to have an answer to the question, “why you?” ...

The Rise Of The Marketing Technologist
Blog
The Rise Of The Marketing Technologist

There was a time when marketing and IT were separate areas of any business. Marketing was about the creative process of ...

Forget About Leads — Focus On Existing Customers Instead
Blog
Forget About Leads — Focus On Existing Customers Instead

Ok, don’t forget about leads entirely. But chances are, you’re spending too much time and energy on trying to attract ...

Just Because You Can Measure It Doesn’t Make It a KPI
Blog
Just Because You Can Measure It Doesn’t Make It a KPI

Key Performance Indicators — KPIs for short — are the backbone of any marketing initiative. You can’t tell if your ...

Why You Need To Understand Survivorship Bias
Blog
Why You Need To Understand Survivorship Bias

“They don’t make them like they used to.” We’ve heard the phrase so much that it’s become a cliche, but it’s a classic ...

Need More Help? Talk to the Experts.

Contact Madison Taylor Marketing