Target Marketing Articles

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6 Biases Everyone Has That Change Their Online Behavior

We all like to think of ourselves as logical creatures, especially when it comes to purchasing decisions. We make pros ...

Making Sure Your Ideal Customer Is Your Actual Customer

It’s no secret that we’re big fans of buyer personas. A buyer persona is an idealized version of your customer — a set ...

What Is Market Targeting?

Market targeting isn’t completely new on the scene, but lots of businesses have been slow to adopt it. Think of market ...

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