Target Marketing Articles

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Why You Should Focus on the Climate — Without Greenwashing
Article
Why You Should Focus on the Climate — Without Greenwashing

Climate change is at the front of everyone’s mind. While there is still a small (but extremely vocal) minority that ...

Beyond Quotas and KPIs: Building Relationships with Your Customers
Article
Beyond Quotas and KPIs: Building Relationships with Your Customers

B2B is a misnomer. Sure, you’re a business selling to another business — but it’s crucial not to lose sight of the fact ...

6 Biases Everyone Has That Change Their Online Behavior
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6 Biases Everyone Has That Change Their Online Behavior

We all like to think of ourselves as logical creatures, especially when it comes to purchasing decisions. We make pros ...

Making Sure Your Ideal Customer Is Your Actual Customer
Article
Making Sure Your Ideal Customer Is Your Actual Customer

It’s no secret that we’re big fans of buyer personas. A buyer persona is an idealized version of your customer — a set ...

What Is Market Targeting?
Article
What Is Market Targeting?

Market targeting isn’t completely new on the scene, but lots of businesses have been slow to adopt it. Think of market ...

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