Strategic Marketing Articles

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Just Because You Can Measure It Doesn’t Make It a KPI

Key Performance Indicators — KPIs for short — are the backbone of any marketing initiative. You can’t tell if your ...

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How Generation Z Makes Buying Decisions

First of all, who are Generation Z? Obviously, the lines between generations are blurry and always have been, so it’s ...

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How To Maintain A Passionate Social Media Community

You can’t overestimate the usefulness of a good social media community. It’s a crowd of customers who are explicitly ...

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Why You Need To Understand Survivorship Bias

“They don’t make them like they used to.” We’ve heard the phrase so much that it’s become a cliche, but it’s a classic ...

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Why Your Sales And Marketing Teams Need To Get Along

It’s a tale as old as time — sales teams and marketing teams don’t get along. Both sides should be working toward the ...

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How Capriccio Sangria Became 2018's Drink of the Summer

Capriccio Sangria launched three years ago, but never caught on. Until this summer. Suddenly, a perfect storm of ...

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Brewery Marketing Statistics that Might Surprise You

In 2015, the US beer market broke a 142-year-old record for the number of craft breweries running across the country, ...

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Restaurant Industry Marketing Tips

The restaurant business has changed. If you run a local eatery, it’s not good enough anymore to make great food, wait ...

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Privacy Laws: Is Digital Marketing Doomed to Fail?

Not to spoil the ending, but ... no. Privacy laws have certainly shaken things up over the last few years, but don’t ...

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How to Build (And Actually Use) Buyer Personas

  So what is a buyer persona? A buyer persona is basically a fictional, broad-strokes picture of your ideal customer — ...

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Lead Generation Hacks: Audience & Journey

  In the inbound marketing world, lead generation is more important than ever. The days of being able to put ads on TV ...

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5 Ways to Market Your Company’s Customer Loyalty Program

  Implementing a customer loyalty program is a great way to keep your customers coming back to your business. Offering ...

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