Strategic Marketing Articles

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The Importance of Expertise — Why Your Marketing Needs a Pro

Marketing is one of those areas that’s often overlooked. Big companies have so much going on that they tend to let ...

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6 Biases Everyone Has That Change Their Online Behavior

We all like to think of ourselves as logical creatures, especially when it comes to purchasing decisions. We make pros ...

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What Are Mobile Micro-Moments? And Why Should You Care?

Here’s some news that won’t surprise you: people use their smartphones a lot. By some accounts, the average person ...

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Competition Means Your Company Needs Marketing More Than Ever

Storytelling as a form of marketing has been around for hundreds, if not thousands, of years. But it’s only in the last ...

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How To Market To Generation Z

For a long time, “millennials” has been a catch-all term for young people. Millennials were the youngest group that ...

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Transparency In The Age Of Data — Getting Your Customers To Trust You

You’ve heard the buzzwords all over the internet in recent months and years: transparency, privacy, data protection, ...

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What You Can Learn From Marijuana Marketers

Marketing isn’t easy for anyone — trying to drum up attention for your business, find the right people to talk to, ...

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Marketing Success Is About More Than Luck

Sure, everyone gets lucky sometimes. The stars align and it turns out your little idea resonates with people, and ...

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What Is Market Targeting?

Market targeting isn’t completely new on the scene, but lots of businesses have been slow to adopt it. Think of market ...

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Why Were So Many Super Bowl Commercials About Robots?

Robots are nothing to worry about. At least, that’s what this year’s Super Bowl commercials would have you believe. No ...

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How To Determine Your Core Differentiators

For your business to be successful, it needs to stand out. You need to have an answer to the question, “why you?” ...

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Our Top Marketing Takeaways From CES 2019

Every year, CES wows reporters and consumers with promises to “disrupt” this industry and become “the Netflix of” that ...

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