Strategic Marketing Articles

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Lessons from the Pilgrims for Your Thanksgiving Marketing
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Lessons from the Pilgrims for Your Thanksgiving Marketing

When the Pilgrims landed in the New World in the early 17th century, they faced a daunting task: survive on — and ...

Why Your Marketing Messaging Needs to Be Consistent
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Why Your Marketing Messaging Needs to Be Consistent

The best product in the world won’t make your company successful unless you have good marketing — but good marketing ...

Building a Marketing Plan — 10 Key Components
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Building a Marketing Plan — 10 Key Components

Without a marketing plan, your company’s marketing can get pretty sloppy. You might pursue channels that aren’t helping ...

The Importance of Expertise — Why Your Marketing Needs a Pro
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The Importance of Expertise — Why Your Marketing Needs a Pro

Marketing is one of those areas that’s often overlooked. Big companies have so much going on that they tend to let ...

6 Biases Everyone Has That Change Their Online Behavior
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6 Biases Everyone Has That Change Their Online Behavior

We all like to think of ourselves as logical creatures, especially when it comes to purchasing decisions. We make pros ...

What Are Mobile Micro-Moments? And Why Should You Care?
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What Are Mobile Micro-Moments? And Why Should You Care?

Here’s some news that won’t surprise you: people use their smartphones a lot. By some accounts, the average person ...

Competition Means Your Company Needs Marketing More Than Ever
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Competition Means Your Company Needs Marketing More Than Ever

Storytelling as a form of marketing has been around for hundreds, if not thousands, of years. But it’s only in the last ...

How To Market To Generation Z
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How To Market To Generation Z

For a long time, “millennials” has been a catch-all term for young people. Millennials were the youngest group that ...

Transparency In The Age Of Data — Getting Your Customers To Trust You
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Transparency In The Age Of Data — Getting Your Customers To Trust You

You’ve heard the buzzwords all over the internet in recent months and years: transparency, privacy, data protection, ...

What You Can Learn From Marijuana Marketers
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What You Can Learn From Marijuana Marketers

Marketing isn’t easy for anyone — trying to drum up attention for your business, find the right people to talk to, ...

Marketing Success Is About More Than Luck
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Marketing Success Is About More Than Luck

Sure, everyone gets lucky sometimes. The stars align and it turns out your little idea resonates with people, and ...

What Is Market Targeting?
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What Is Market Targeting?

Market targeting isn’t completely new on the scene, but lots of businesses have been slow to adopt it. Think of market ...

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