Strategic Marketing Articles

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Where to Start With ABM
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Where to Start With ABM

There’s always something new and exciting happening in the world of marketing. In 1941, Bulova spent $4 for 10 seconds ...

Using Hubspot for Account-Based Marketing
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Using Hubspot for Account-Based Marketing

Account-based marketing is the latest big thing in the marketing world. Well, there’s always a “latest big thing” in ...

Using Data to Build Your Account-Based Marketing Strategy
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Using Data to Build Your Account-Based Marketing Strategy

Building an account-based marketing (ABM) strategy can be intimidating, especially if you’re starting from scratch. ...

The Marketing Industry Has a Data Problem
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The Marketing Industry Has a Data Problem

Everyone’s sick of the term “Big Data,” but the fact remains that there has never been more information about their ...

Marketing in the Age of White Claw and Plant-Based Meat
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Marketing in the Age of White Claw and Plant-Based Meat

Every year, Morning Consult asks more than 10,000 consumers whether they’d consider purchasing or using a certain ...

Work It, Robot: AI and the Future of Marketing
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Work It, Robot: AI and the Future of Marketing

The phrase “artificial intelligence” gets thrown around so much that it’s obvious not everyone means the same thing by ...

The Value Behind Account-Based Marketing
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The Value Behind Account-Based Marketing

Rather than casting a wide net, showing thousands of leads the kind of work you do and hoping some of them will bite, ...

Marketing to Gen Z - Part Two
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Marketing to Gen Z - Part Two

Last month, we wrote about the increasingly important challenge of marketing to Generation Z, those born between 1997 ...

Marketing to Gen Z - Part One
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Marketing to Gen Z - Part One

On the internet, everyone older than you is a boomer and everyone younger than you is a millennial. In the marketing ...

What Marketers Should Expect in 2020
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What Marketers Should Expect in 2020

Marketing is always evolving. The sun will always rise in the morning, Disney will always put out new Star Wars movies, ...

What the Adobe-Marketo Merger Means for Marketers
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What the Adobe-Marketo Merger Means for Marketers

In September of 2018, Adobe announced that it would purchase Marketo for $4.75 billion, creating a partnership that ...

What the Taboola-Outbrain Merger Means for Marketers
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What the Taboola-Outbrain Merger Means for Marketers

In late September of 2019, Taboola announced that it was acquiring outbrain for $250 million and 30 percent of their ...

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