Strategic Marketing Articles

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Marketing Success Is About More Than Luck

Sure, everyone gets lucky sometimes. The stars align and it turns out your little idea resonates with people, and ...

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What Is Market Targeting?

Market targeting isn’t completely new on the scene, but lots of businesses have been slow to adopt it. Think of market ...

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Why Were So Many Super Bowl Commercials About Robots?

Robots are nothing to worry about. At least, that’s what this year’s Super Bowl commercials would have you believe. No ...

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How To Determine Your Core Differentiators

For your business to be successful, it needs to stand out. You need to have an answer to the question, “why you?” ...

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Our Top Marketing Takeaways From CES 2019

Every year, CES wows reporters and consumers with promises to “disrupt” this industry and become “the Netflix of” that ...

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The Sales Flywheel — Rethinking the Sales Funnel

The sales funnel has been around for decades, and it’s been the go-to visual metaphor for the sales process for ...

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The Rise Of The Marketing Technologist

There was a time when marketing and IT were separate areas of any business. Marketing was about the creative process of ...

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Forget About Leads — Focus On Existing Customers Instead

Ok, don’t forget about leads entirely. But chances are, you’re spending too much time and energy on trying to attract ...

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Just Because You Can Measure It Doesn’t Make It a KPI

Key Performance Indicators — KPIs for short — are the backbone of any marketing initiative. You can’t tell if your ...

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How Generation Z Makes Buying Decisions

First of all, who are Generation Z? Obviously, the lines between generations are blurry and always have been, so it’s ...

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How To Maintain A Passionate Social Media Community

You can’t overestimate the usefulness of a good social media community. It’s a crowd of customers who are explicitly ...

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Why You Need To Understand Survivorship Bias

“They don’t make them like they used to.” We’ve heard the phrase so much that it’s become a cliche, but it’s a classic ...

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