Strategic Marketing Articles

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Just Because You Can Measure It Doesn’t Make It a KPI

Key Performance Indicators — KPIs for short — are the backbone of any marketing initiative. You can’t tell if your ...

How Generation Z Makes Buying Decisions

First of all, who are Generation Z? Obviously, the lines between generations are blurry and always have been, so it’s ...

How To Maintain A Passionate Social Media Community

You can’t overestimate the usefulness of a good social media community. It’s a crowd of customers who are explicitly ...

Why You Need To Understand Survivorship Bias

“They don’t make them like they used to.” We’ve heard the phrase so much that it’s become a cliche, but it’s a classic ...

Why Your Sales And Marketing Teams Need To Get Along

It’s a tale as old as time — sales teams and marketing teams don’t get along. Both sides should be working toward the ...

How Capriccio Sangria Became 2018's Drink of the Summer

Capriccio Sangria launched three years ago, but never caught on. Until this summer. Suddenly, a perfect storm of ...

Brewery Marketing Statistics that Might Surprise You

In 2015, the US beer market broke a 142-year-old record for the number of craft breweries running across the country, ...

Restaurant Industry Marketing Tips

The restaurant business has changed. If you run a local eatery, it’s not good enough anymore to make great food, wait ...

Privacy Laws: Is Digital Marketing Doomed to Fail?

Not to spoil the ending, but ... no. Privacy laws have certainly shaken things up over the last few years, but don’t ...

How to Build (And Actually Use) Buyer Personas

  So what is a buyer persona? A buyer persona is basically a fictional, broad-strokes picture of your ideal customer — ...

Lead Generation Hacks: Audience & Journey

  In the inbound marketing world, lead generation is more important than ever. The days of being able to put ads on TV ...

5 Ways to Market Your Company’s Customer Loyalty Program

  Implementing a customer loyalty program is a great way to keep your customers coming back to your business. Offering ...

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