Strategic Marketing Articles

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Creating Sales Aids That Make a Difference
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Creating Sales Aids That Make a Difference

In the process of turning strangers into customers, marketing is only half the battle. The second half is sales, and it ...

Why Integrated Marketing is So Important
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Why Integrated Marketing is So Important

It wasn’t so long ago that there were only a handful of channels you could use to market your business. TV, magazines, ...

How Mobile and Location Data Work With Integrated Marketing
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How Mobile and Location Data Work With Integrated Marketing

Integrated marketing is a simple idea with a potentially complicated plan of execution. The goal is to create marketing ...

Making the Most of Your Content: An Integrated Marketing Guide
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Making the Most of Your Content: An Integrated Marketing Guide

Most companies build their marketing over time, adding one piece to another as the company grows. When you first ...

Push vs. Pull Marketing: Getting Them to Work Together
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Push vs. Pull Marketing: Getting Them to Work Together

Think about the last time you made a major purchase — the kind of thing that took more than a day to decide on. How did ...

Tired of Hunches? Taking the Guesswork Out of Marketing
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Tired of Hunches? Taking the Guesswork Out of Marketing

Everyone needs to be marketing on Facebook. Email marketing is the best bang for your buck. TikTok is the next big ...

Determining Which Channels Are Your Top Performers (and Why the Others Aren't)
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Determining Which Channels Are Your Top Performers (and Why the Others Aren't)

Marketing is a balancing act. You’ll be running campaigns on half a dozen or more channels — digital ads, search, ...

Yes, You Need Buyer Personas. Here’s Why.
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Yes, You Need Buyer Personas. Here’s Why.

Buyer personas are a core component of virtually every marketer’s plan. They’re a fictionalized, generalized ...

How to Build an ABM Campaign
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How to Build an ABM Campaign

So you’re sold on the value of account-based marketing — maybe you’ve been doing a little one-on-one marketing of your ...

AdRoll, Hubspot and ABM
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AdRoll, Hubspot and ABM

For B2B companies, account-based marketing is quickly taking over as the most popular and most effective tool to bring ...

Using Social Media for Account-Based Marketing
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Using Social Media for Account-Based Marketing

A lot of B2B marketers have already made the switch from traditional marketing to the more personalized approach of ...

ABM & AI — A Match Made in Marketing Heaven
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ABM & AI — A Match Made in Marketing Heaven

Yeah, that’s a lot of initials. But account-based marketing (ABM) and artificial intelligence (AI) are the perfect ...

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