Strategic Marketing Articles

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How To Determine Your Core Differentiators

For your business to be successful, it needs to stand out. You need to have an answer to the question, “why you?” ...

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Our Top Marketing Takeaways From CES 2019

Every year, CES wows reporters and consumers with promises to “disrupt” this industry and become “the Netflix of” that ...

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The Sales Flywheel — Rethinking the Sales Funnel

The sales funnel has been around for decades, and it’s been the go-to visual metaphor for the sales process for ...

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The Rise Of The Marketing Technologist

There was a time when marketing and IT were separate areas of any business. Marketing was about the creative process of ...

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Forget About Leads — Focus On Existing Customers Instead

Ok, don’t forget about leads entirely. But chances are, you’re spending too much time and energy on trying to attract ...

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Just Because You Can Measure It Doesn’t Make It a KPI

Key Performance Indicators — KPIs for short — are the backbone of any marketing initiative. You can’t tell if your ...

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How Generation Z Makes Buying Decisions

First of all, who are Generation Z? Obviously, the lines between generations are blurry and always have been, so it’s ...

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How To Maintain A Passionate Social Media Community

You can’t overestimate the usefulness of a good social media community. It’s a crowd of customers who are explicitly ...

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Why You Need To Understand Survivorship Bias

“They don’t make them like they used to.” We’ve heard the phrase so much that it’s become a cliche, but it’s a classic ...

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Why Your Sales And Marketing Teams Need To Get Along

It’s a tale as old as time — sales teams and marketing teams don’t get along. Both sides should be working toward the ...

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How Capriccio Sangria Became 2018's Drink of the Summer

Capriccio Sangria launched three years ago, but never caught on. Until this summer. Suddenly, a perfect storm of ...

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Brewery Marketing Statistics that Might Surprise You

In 2015, the US beer market broke a 142-year-old record for the number of craft breweries running across the country, ...

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