Social Media Marketing Articles

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How to Use LinkedIn Live to Reach Your Audience
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How to Use LinkedIn Live to Reach Your Audience

LinkedIn Live launched back in 2017, and it’s been quite a success. According to LinkedIn, video content is growing ...

How Social Media Helps Your Integrated Marketing
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How Social Media Helps Your Integrated Marketing

Integrated marketing was a little slow getting off the ground, but it has taken off and flown in the last few years. In ...

Making Social Part of the Conversion Conversation for B2B
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Making Social Part of the Conversion Conversation for B2B

If you’re a B2B business, there’s a good chance you’ve been neglecting social media as part of their marketing plan. ...

Why Instagram Is Considering Hiding Likes
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Why Instagram Is Considering Hiding Likes

On April 30, Instagram announced at the F8 developer conference that they would be testing a new feature that would ...

The State of Live Video in 2019
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The State of Live Video in 2019

The year was 2016 — Pokemon Go was released, the pool turned green at the Summer Olympics, and the Chicago Cubs won the ...

Marketers On Social Media — Here's What Not To Do
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Marketers On Social Media — Here's What Not To Do

In only a decade, social media marketing has gone from a fringe market to bringing in nearly $10 billion a year in the ...

How To Drive Instagram Traffic To Your Website
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How To Drive Instagram Traffic To Your Website

As social media marketing channels go, Instagram is kind of the odd one out. You can post great content and attract ...

Social Media Marketing Faux Pas And How To Avoid Them
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Social Media Marketing Faux Pas And How To Avoid Them

Marketing on social media is undeniably a good way to reach a large, well-targeted audience. The problem is that social ...

How Micro-Influencers Can Boost Your Brand
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How Micro-Influencers Can Boost Your Brand

As of March 2019, there are 15 Instagram accounts with more than 100 million followers. One is Instagram itself, and ...

5 Social Media Trends To Watch In 2019
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5 Social Media Trends To Watch In 2019

Creating and cultivating an audience online isn’t a passive process any more — your social media followers want to ...

How Social Media Can Make A Customer For Life
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How Social Media Can Make A Customer For Life

In July of 2018, a blogger and writer named Rosey Blair published a series of Instagram stories that were then seen by ...

How To Optimize Your Visual Strategies For Lead Generation On Social Media
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How To Optimize Your Visual Strategies For Lead Generation On Social Media

Lead generation lives somewhere between marketing and sales — as a result, it can be difficult for marketing teams and ...

How To Maintain A Passionate Social Media Community
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How To Maintain A Passionate Social Media Community

You can’t overestimate the usefulness of a good social media community. It’s a crowd of customers who are explicitly ...

How Community Management is Different From Social Media Management (And Why You Need Both)
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How Community Management is Different From Social Media Management (And Why You Need Both)

Social media management and community management sound like two names for the same job — after all, isn’t the community ...

How Do Your Customers Use Social Media?
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How Do Your Customers Use Social Media?

We don’t need to tell you by now that social media is a big deal. You know that, and you’ve planned your marketing ...

Let’s Chat About Micro-Influencers and How They Can Grow Your Brand
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Let’s Chat About Micro-Influencers and How They Can Grow Your Brand

In the last seven years, Instagram has gone from a brand-new service to an 800-million-user juggernaut. Those users ...

Social Media - More Than a Pastime; It's Critical to Your Marketing Strategy
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Social Media - More Than a Pastime; It's Critical to Your Marketing Strategy

When you hear the words “social media,” what immediately springs to mind? Is it the conversations between friends and ...

Is It Time to Invoke Snapchat For Your Site’s Content?
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Is It Time to Invoke Snapchat For Your Site’s Content?

Snapchat launched seven years ago and was initially thought of as an also-ran in the realm of social media platforms. ...

Simple Social Media Tactics to Always Keep in Mind
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Simple Social Media Tactics to Always Keep in Mind

Social media is a necessary part of being in business today - plain and simple. Business owners are able to meet ...

Why Does Your Business Need Community Management?
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Why Does Your Business Need Community Management?

  Social media platforms and techniques evolve all the time, but one thing has stayed constant: social media drives ...

How Your Restaurant Should Be Using Social Media
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How Your Restaurant Should Be Using Social Media

  Social media platforms and techniques evolve all the time, but one thing has stayed constant: social media drives ...

12 Ways to Get the Most out of Influencer Marketing
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12 Ways to Get the Most out of Influencer Marketing

Influencer marketing has been around for quite some time, but in recent years, it’s taken on a completely different ...

5 Techniques to Make LinkedIn a Powerful Marketing Tool
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5 Techniques to Make LinkedIn a Powerful Marketing Tool

  Chances are, you’re aware of LinkedIn when it comes to networking and finding a new job, but did you know that it’s ...

Developing Instagram Content that Kicks Ass
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Developing Instagram Content that Kicks Ass

Since its inception nearly eight years ago, Instagram has grown by leaps and bounds, cementing itself right alongside ...

10 Simple Ways Hashtags Can Boost Your Digital Presence
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10 Simple Ways Hashtags Can Boost Your Digital Presence

Raise your hand if you're aware that the hashtag turned 10 years old last year. Yeah… we thought so. Hashtags may have ...

10 Social Media Trends That Will Shape 2018
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10 Social Media Trends That Will Shape 2018

As most businesses are aware at this point, social media is an integral part of every business’s marketing efforts. Now ...

Go Live on Social Media the Right Way
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Go Live on Social Media the Right Way

Every so often in the realm of social media, another trend comes our way that catches on and quickly becomes “a thing.” ...

The Best Instagram Content Ideas For Your Business
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The Best Instagram Content Ideas For Your Business

When businesses set out to make their mark on the social media world, the typical plan is to hit the two mainstays, ...

We Were Asked to Define Inbound Marketing - Here’s What We Said!
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We Were Asked to Define Inbound Marketing - Here’s What We Said!

“Inbound Marketing” is a term that has been thrown around quite a bit in recent years. Although tons of businesses and ...

5 Ways to Ensure a Terrible Social Media Campaign
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5 Ways to Ensure a Terrible Social Media Campaign

  Who cares if your last social media campaign bombed? After all, social media is a dying entity and the only people ...

10 Ways to Increase Profits Thru Social Media
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10 Ways to Increase Profits Thru Social Media

Social media has become a part of our everyday lives. Although there are some drawbacks in terms of information (and ...

Reasons to Leave Social Media Marketing to the Experts
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Reasons to Leave Social Media Marketing to the Experts

It’s no secret that social media is a powerful tool for businesses looking to expand their customer reach. The problem ...

Twitter Doubles Its Character Count - But Should You Use It?
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Twitter Doubles Its Character Count - But Should You Use It?

The day has finally arrived. After years of being forced to fit everything you want to say into a mere 140 characters, ...

4 Reasons to Leave Social Media Marketing to the Experts
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4 Reasons to Leave Social Media Marketing to the Experts

Running a business takes a lot of time and hard work. While you know that you need to be marketing your brand, then, ...

We Implore You: Please Avoid Politics on Your Social Media Accounts
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We Implore You: Please Avoid Politics on Your Social Media Accounts

You’ve probably heard it said that you should never talk about these two subjects at the dinner table: 1) religion and ...

Down and Dirty Tips for Going Live on Social Media
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Down and Dirty Tips for Going Live on Social Media

    In recent years, social media features like Facebook Live and Periscope have grown quite popular. By now, you’ve ...

Engaging and Interacting on Facebook - As Easy As 1... 2... 9!
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Engaging and Interacting on Facebook - As Easy As 1... 2... 9!

  “I just wanna be loved. Is that so wrooooong?!” When it comes to Facebook, we all want to be loved (or ‘liked’... or ...

Down and Dirty Tips for LinkedIn
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Down and Dirty Tips for LinkedIn

  Although LinkedIn has been around for quite some time, there are still many small and mid-size business owners who ...

Let’s Avoid Being Annoying on Social Media, Shall We?
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Let’s Avoid Being Annoying on Social Media, Shall We?

  Social media is a powerful (and fun!) tool. Businesses that make use of platforms like Facebook, Twitter, and ...

Unlock the Power of Social Media for Marketing of Your Marijuana Dispensary
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Unlock the Power of Social Media for Marketing of Your Marijuana Dispensary

  Are you taking advantage of networking platforms like Facebook, Twitter, and Instagram to reach your ENTIRE target ...

Keep Them Talking: 7 More Ways to Increase Your Instagram Comments
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Keep Them Talking: 7 More Ways to Increase Your Instagram Comments

  We realized, after giving it some thought, that the eight tips we provided concerning Instagram comments on our ...

Marketing Brainstorm! Social Media Posts
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Marketing Brainstorm! Social Media Posts

By now, social media marketing for small and mid-sized businesses is no longer an option - it’s a absolute must. At the ...

Get Your Customers Talking: 8 Ways to Increase Your Instagram Comments
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Get Your Customers Talking: 8 Ways to Increase Your Instagram Comments

  A growing number of businesses have begun to experiment with Instagram for marketing purposes. Unfortunately, many of ...

Down and Dirty Marketing Tips for Facebook Engagement
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Down and Dirty Marketing Tips for Facebook Engagement

 

Use Twitter for Deeper Insights
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Use Twitter for Deeper Insights

    Twitter Analytics first appeared in 2014, signifying a distinctive and effective move toward improved measurement ...

The Ultimate Guide to Working with Key Industry Influencers
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The Ultimate Guide to Working with Key Industry Influencers

We all consume massive quantities of digital content on a daily basis. Despite the incredible volume of content out ...

Is Twitter Still a Viable Marketing Platform?
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Is Twitter Still a Viable Marketing Platform?

  It’s hard to believe it, but Twitter recently turned 11 years old. Since its inception, the social networking site ...

Instagram Can Kick Your Company Into Gear -- If You Know How to Use It
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Instagram Can Kick Your Company Into Gear -- If You Know How to Use It

  Building a business from the ground up is more challenging than most people think. It takes a combination of ...

What Every Business Should Know About Snapchat
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What Every Business Should Know About Snapchat

 

Understanding the Differences Between Social Media Manager and Community Manager
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Understanding the Differences Between Social Media Manager and Community Manager

 

Time to Get Creative with Snapchat
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Time to Get Creative with Snapchat

We all know the power of “go-to” social media platforms like Facebook and Twitter, but there are several others that ...

Not Even Nostradamus Could Have Predicted Facebook
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Not Even Nostradamus Could Have Predicted Facebook

  Michel de Nostredame (or simply, Nostradamus) has been a pretty popular guy lately. The French physician and ...

Chocolate and Peanut Butter? Almost as Tasty as Marketing and Social Media!
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Chocolate and Peanut Butter? Almost as Tasty as Marketing and Social Media!

      Social media and content marketing truly are a match made in heaven, and we’re not the only ones who think so. In ...

Instagram + Community Management Secrets = Success
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Instagram + Community Management Secrets = Success

  Love it or hate it, Instagram is an important part of today’s culture. The social platform is different from other ...

Want Your Social Media to Really Blast Off? Turn to NASA!
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Want Your Social Media to Really Blast Off? Turn to NASA!

  After days, weeks, and sometimes even months of hard work and dedication, it’s time for your campaign launch. It’s a ...

Evolving Your Company's Social Media
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Evolving Your Company's Social Media

  It’s pretty difficult to imagine a world without social media in it. We bet if you think back reeeal hard, though, ...

Your 2017 Resolution? More... Social... Media!
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Your 2017 Resolution? More... Social... Media!

    Happy New Year, Friends! If you thought that a new year would mean that we would finally stop talking about how ...

Standing Out on Instagram Isn’t Impossible
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Standing Out on Instagram Isn’t Impossible

This just in: Instagram has officially hit half a million advertisers. Say what?!    Despite how irritated and angry ...

4 Strategies to Snag Social Referrals
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4 Strategies to Snag Social Referrals

Referrals are like the holy grail of marketing. With one positive remark about your brand, an existing customer has the ...

How to Make a Big Splash with Social Media
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How to Make a Big Splash with Social Media

Mark Zuckerberg could have never dreamed of how much his college pet project would grow and evolve. From its humble ...

Should Your Marketing Plan Include Snapchat?
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Should Your Marketing Plan Include Snapchat?

When discussing social media that can effectively be used as a way to draw in customers to a business, the usual ...

Keeping Your Social Media Accounts Secure
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Keeping Your Social Media Accounts Secure

It's hard to remember a time when social media wasn't a regular part of our lives. These days, if your business isn't ...

Yes, Virginia, Your Business Should Be Tweeting
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Yes, Virginia, Your Business Should Be Tweeting

  It wasn't so long ago that Twitter and its "tweets" didn't really factor into a company's marketing strategy. Heck, ...

Using Social Media to Build Your Brand
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Using Social Media to Build Your Brand

It’s kinda hard to believe it, but social media sites like Facebook, Twitter, and LinkedIn have already been around for ...

The Best Damn Community Management Series Around -- The BONUS EDITION!!!!!
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The Best Damn Community Management Series Around -- The BONUS EDITION!!!!!

Who doesn't love free bonus content, are we right?

The Best Damn Community Management Series Around
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The Best Damn Community Management Series Around

Those who are staying on top of the latest and greatest marketing trends have undoubtedly come upon the term of ...

What Makes a Kick-Ass Community Manager
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What Makes a Kick-Ass Community Manager

As consumers become more engaged with businesses on a social level, a growing number of organizations -- both large and ...

The Multiple Roles of a Social Media Community Manager
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The Multiple Roles of a Social Media Community Manager

Managing social media is a full-time job! Much more than simply re-tweeting at random or posting photos of your latest ...

Tips & Tricks for Effective Community Management
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Tips & Tricks for Effective Community Management

Although content is the backbone of any inbound marketing campaign, content on its own is not enough to keep your ...

Community Management: What It Is and What It Does
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Community Management: What It Is and What It Does

If content creation is king, then community management reigns as queen. While content caters to a somewhat broader ...

4 Social Media Applications You're Probably Not Using
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4 Social Media Applications You're Probably Not Using

In today's fast-paced world, social media has become an invaluable marketing tool. While you're likely familiar with ...

Twitter Etiquette 101
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Twitter Etiquette 101

At one point or another, we've all said the wrong thing to someone or have said something downright embarrassing. If ...

Encourage Engagement on Social Media -- Right Now!!!!!
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Encourage Engagement on Social Media -- Right Now!!!!!

Fans may have "liked" or "followed" your social media accounts, but are they actually interacting with you? Attracting ...

In Need of a Social Media Strategy?
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In Need of a Social Media Strategy?

Social media is a critical component in any modern marketer’s playbook. Taking advantage of this critical marketing ...

Want Your Social Media to Stand Out in a Crowd? Try These Quick Tips!
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Want Your Social Media to Stand Out in a Crowd? Try These Quick Tips!

When you take a look at the businesses that have really "made it" on social media, it may appear as though navigating ...

It's Time to Take Your Pinterest to the Next Level
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It's Time to Take Your Pinterest to the Next Level

>Are you looking for another social media outlet to help build your brand? If you haven't tried Pinterest, then you ...

How Many True Twitter Followers Do You Need? (The Answer May Surprise You)
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How Many True Twitter Followers Do You Need? (The Answer May Surprise You)

The reality of social media is that it's often a numbers game. How many friends do you have on Facebook? How many likes ...

Hashtags: How Best to Use Them on Social Media Sites
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Hashtags: How Best to Use Them on Social Media Sites

Toward the end of last month, we covered the topic of hashtags in our well received article Hashtags -- What They Are ...

Social Media Excellence - 10 Tips for Using Pinterest in Your Marketing
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Social Media Excellence - 10 Tips for Using Pinterest in Your Marketing

The past several weeks have seen us discussing the biggest names in social media today — Facebook, Twitter, LinkedIn, ...

Hashtags -- What They Are and How to Use Them
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Hashtags -- What They Are and How to Use Them

You know that a marketing technique has hit the "big time" when people start making fun of its usage. Take hashtags, ...

Social Media Excellence - 10 Tips for Using YouTube in Your Marketing
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Social Media Excellence - 10 Tips for Using YouTube in Your Marketing

Did you know that, at this very moment, you could be watching cat videos all day? I know … it's hard to believe. But ...

10 Tips for Using Google+ in Your Marketing
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10 Tips for Using Google+ in Your Marketing

In recent years, Google has become nothing less than a powerhouse in the realm of online marketing. The company started ...

Social Media Excellence - 10 Tips for Using LinkedIn in Your Marketing
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Social Media Excellence - 10 Tips for Using LinkedIn in Your Marketing

Think of LinkedIn as the "business Facebook," but without pesky memes and public arguments between couples (what's up ...

Social Media Excellence - 10 Tips for Using Twitter in Your Marketing
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Social Media Excellence - 10 Tips for Using Twitter in Your Marketing

Who would have thought that limiting the number of characters in a social media application would actually work? ...

Social Media Excellence - 10 Tips for Using Facebook in Your Marketing
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Social Media Excellence - 10 Tips for Using Facebook in Your Marketing

The power of Facebook simply cannot be denied. Although it may have begun as a way for college students to stay ...

7 Social Media Website Hacks That You Might Not Be Aware Of
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7 Social Media Website Hacks That You Might Not Be Aware Of

If you were brave enough to ask the average socialite how they manage to stay in the limelight without having any ...

Why Santa Needs a Facebook Page
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Why Santa Needs a Facebook Page

With Christmas only two days away, you can bet that Santa is hard at work finalizing plans for his round-the-world ...

Holiday Facebook Marketing Ninja Tips
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Holiday Facebook Marketing Ninja Tips

If you want to take full advantage of the upcoming holiday shopping season, it's imperative that you take steps to draw ...

Using Facebook to Drive Sales
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Using Facebook to Drive Sales

If someone had told you a decade ago that a movie about the creation of a website would be nominated for the Best ...

7 Ways to Incorporate Google+ Into Your Marketing
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7 Ways to Incorporate Google+ Into Your Marketing

 

10 Social Media Best Practices
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10 Social Media Best Practices

The advent of social media has caused a revolution in the world of marketing, and it's not going to stop any time soon. ...

Your Brand & Your Customers - Why Social Media is Crucial
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Your Brand & Your Customers - Why Social Media is Crucial

Today's marketing landscape is not only exciting, it's absolutely invigorating. Never before have businesses had such a ...

Using Social Media to Increase Your Business NOW
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Using Social Media to Increase Your Business NOW

While the idea of social media goes back even beyond the days of AOL (that's America Online for the young ...

Using Facebook to Generate Business
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Using Facebook to Generate Business

Social media has certainly made a splash in American culture - everyone we know is on it and shares everything from ...

5 Ways to Get Your Fans to Market For You Through Social Media
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5 Ways to Get Your Fans to Market For You Through Social Media

 

Social Media Marketing in 30 Minutes... Huh.
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Social Media Marketing in 30 Minutes... Huh.

If you were to Google “Social Media Marketing” chances are that a bunch of listings will come up promising to help you ...

8 (Okay, 9) Tips For You To Rock Facebook Ads
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8 (Okay, 9) Tips For You To Rock Facebook Ads

Social media has fast become one of the best ways to interact with your super fans, but it is also a great way to gain ...

Social Media - More Than Celebutants
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Social Media - More Than Celebutants

Think that Twitter and Facebook are just for celebutants to share what they ate for breakfast? Think again. Marketing ...

10 Killer Strategies to Increase Your Effectiveness on Facebook
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10 Killer Strategies to Increase Your Effectiveness on Facebook

So, you have developed a business Facebook page. Now what? We’ve put together ten strategies on how to use Facebook to ...

Keeping brands clean and simple to help grow business through inbound lead generation.

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