Social Media Marketing Articles

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Making Social Part of the Conversion Conversation for B2B
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Making Social Part of the Conversion Conversation for B2B

If you’re a B2B business, there’s a good chance you’ve been neglecting social media as part of their marketing plan. ...

Why Instagram Is Considering Hiding Likes
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Why Instagram Is Considering Hiding Likes

On April 30, Instagram announced at the F8 developer conference that they would be testing a new feature that would ...

The State of Live Video in 2019
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The State of Live Video in 2019

The year was 2016 — Pokemon Go was released, the pool turned green at the Summer Olympics, and the Chicago Cubs won the ...

Marketers On Social Media — Here's What Not To Do
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Marketers On Social Media — Here's What Not To Do

In only a decade, social media marketing has gone from a fringe market to bringing in nearly $10 billion a year in the ...

How To Drive Instagram Traffic To Your Website
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How To Drive Instagram Traffic To Your Website

As social media marketing channels go, Instagram is kind of the odd one out. You can post great content and attract ...

Social Media Marketing Faux Pas And How To Avoid Them
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Social Media Marketing Faux Pas And How To Avoid Them

Marketing on social media is undeniably a good way to reach a large, well-targeted audience. The problem is that social ...

How Micro-Influencers Can Boost Your Brand
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How Micro-Influencers Can Boost Your Brand

As of March 2019, there are 15 Instagram accounts with more than 100 million followers. One is Instagram itself, and ...

5 Social Media Trends To Watch In 2019
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5 Social Media Trends To Watch In 2019

Creating and cultivating an audience online isn’t a passive process any more — your social media followers want to ...

How Social Media Can Make A Customer For Life
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How Social Media Can Make A Customer For Life

In July of 2018, a blogger and writer named Rosey Blair published a series of Instagram stories that were then seen by ...

How To Optimize Your Visual Strategies For Lead Generation On Social Media
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How To Optimize Your Visual Strategies For Lead Generation On Social Media

Lead generation lives somewhere between marketing and sales — as a result, it can be difficult for marketing teams and ...

How To Maintain A Passionate Social Media Community
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How To Maintain A Passionate Social Media Community

You can’t overestimate the usefulness of a good social media community. It’s a crowd of customers who are explicitly ...

How Community Management is Different From Social Media Management (And Why You Need Both)
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How Community Management is Different From Social Media Management (And Why You Need Both)

Social media management and community management sound like two names for the same job — after all, isn’t the community ...

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