Sales And Marketing Alignment Articles

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Ways to Align Sales and Marketing from the Bottom Up
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Ways to Align Sales and Marketing from the Bottom Up

The feud between sales teams and marketing teams is a tale as old as time. To hear the sales team’s side of things, the ...

When Does a Lead Go From Marketing to Sales? Optimize Your Lead Handoff Strategy
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When Does a Lead Go From Marketing to Sales? Optimize Your Lead Handoff Strategy

The biggest speed bump in the process of turning a stranger into a customer historically comes from one place — the ...

Why ABM Needs Sales and Marketing Alignment
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Why ABM Needs Sales and Marketing Alignment

ABM is the latest and greatest strategy for B2B companies, but it requires an all-in mentality. Historically, a drastic ...

The 67% Goal — Sales and Marketing Stats You Should Know
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The 67% Goal — Sales and Marketing Stats You Should Know

Here’s the important number right up front: businesses that prioritize sales and marketing alignment close sales 67 ...

Why Smarketing is More Than a Buzzword
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Why Smarketing is More Than a Buzzword

Sales and marketing teams haven't always gotten along. Both departments are working toward the same goals — to boost ...

How to Help Marketing and Sales Learn to Love One Another
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How to Help Marketing and Sales Learn to Love One Another

Sales and marketing are both cogs in the same machine — they’re both trying to draw in leads, convert them to ...

Keeping Customers vs. Making New Ones: The Ideal Balance
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Keeping Customers vs. Making New Ones: The Ideal Balance

You’ve heard it a million times before: it’s far more expensive to make a new customer than to keep an existing one. ...

What You Need to Know About Co-Marketing
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What You Need to Know About Co-Marketing

Marketers are always looking to maximize the return on their time, effort, and money. So what if another company’s ...

Why Your Sales And Marketing Teams Need To Get Along
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Why Your Sales And Marketing Teams Need To Get Along

It’s a tale as old as time — sales teams and marketing teams don’t get along. Both sides should be working toward the ...

Lead Generation vs. Pipeline Marketing
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Lead Generation vs. Pipeline Marketing

  Lead generation is nothing new. For decades, marketers have put a lot of time and effort into trying to create new ...

The Importance of Marketing in Selling
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The Importance of Marketing in Selling

When you're not acquiring as many new customers as you'd like, your natural inclination may be to start pointing ...

How Sales and Marketing Go Hand-in-Hand
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How Sales and Marketing Go Hand-in-Hand

In a perfect world, we'd be able to market our products or services without the need of pesky sales. After all, some ...

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