Sales And Marketing Alignment Articles

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Keeping Customers vs. Making New Ones: The Ideal Balance
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Keeping Customers vs. Making New Ones: The Ideal Balance

You’ve heard it a million times before: it’s far more expensive to make a new customer than to keep an existing one. ...

The Sales Flywheel — Rethinking the Sales Funnel
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The Sales Flywheel — Rethinking the Sales Funnel

The sales funnel has been around for decades, and it’s been the go-to visual metaphor for the sales process for ...

Why Your Sales And Marketing Teams Need To Get Along
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Why Your Sales And Marketing Teams Need To Get Along

It’s a tale as old as time — sales teams and marketing teams don’t get along. Both sides should be working toward the ...

Lead Generation vs. Pipeline Marketing
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Lead Generation vs. Pipeline Marketing

  Lead generation is nothing new. For decades, marketers have put a lot of time and effort into trying to create new ...

The Importance of Marketing in Selling
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The Importance of Marketing in Selling

When you're not acquiring as many new customers as you'd like, your natural inclination may be to start pointing ...

How Sales and Marketing Go Hand-in-Hand
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How Sales and Marketing Go Hand-in-Hand

In a perfect world, we'd be able to market our products or services without the need of pesky sales. After all, some ...

Inbound Marketing Lead Generation Part 5 (of 5): Using Multiple Channels to Your Advantage
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Inbound Marketing Lead Generation Part 5 (of 5): Using Multiple Channels to Your Advantage

In the past weeks, we've explored nearly everything there is to know about Lead Generation, but we still have one topic ...

Inbound Marketing Lead Generation Part 4 (of 5): Creating Highly Effective Forms
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Inbound Marketing Lead Generation Part 4 (of 5): Creating Highly Effective Forms

Yes, it's that time again -- time to continue our five-part Lead Generation series. With this fourth part of the ...

Inbound Marketing Lead Generation Part 3 (of 5): How to Make Landing Pages Sizzle
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Inbound Marketing Lead Generation Part 3 (of 5): How to Make Landing Pages Sizzle

Welcome back to our five-part Lead Generation series. We hope you've been learning some stuff along the way and paying ...

Marketing Lead Generation Part Two (of Five): Creating Awesome Calls-to-Action
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Marketing Lead Generation Part Two (of Five): Creating Awesome Calls-to-Action

Last time, we showed you some tips on how to make your customers an offer they couldn't refuse. That's a good start, ...

Lead Generation, Part One (of Five): Make Them an Offer They Can't Refuse
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Lead Generation, Part One (of Five): Make Them an Offer They Can't Refuse

Without leads, everything else in your marketing campaign serves no real function. Your campaign may look pretty and ...

Lead Nurturing Excellence
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Lead Nurturing Excellence

Sales are very rarely made on the first encounter between company and lead. The reason being is this thing called a ...

Keeping brands clean and simple to help grow business through inbound lead generation.

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