Sales And Marketing Alignment Articles

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Why Your Sales And Marketing Teams Need To Get Along

It’s a tale as old as time — sales teams and marketing teams don’t get along. Both sides should be working toward the ...

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Lead Generation vs. Pipeline Marketing

  Lead generation is nothing new. For decades, marketers have put a lot of time and effort into trying to create new ...

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The Importance of Marketing in Selling

When you're not acquiring as many new customers as you'd like, your natural inclination may be to start pointing ...

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How Sales and Marketing Go Hand-in-Hand

In a perfect world, we'd be able to market our products or services without the need of pesky sales. After all, some ...

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Inbound Marketing Lead Generation Part 5 (of 5): Using Multiple Channels to Your Advantage

In the past weeks, we've explored nearly everything there is to know about Lead Generation, but we still have one topic ...

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Inbound Marketing Lead Generation Part 4 (of 5): Creating Highly Effective Forms

Yes, it's that time again -- time to continue our five-part Lead Generation series. With this fourth part of the ...

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Inbound Marketing Lead Generation Part 3 (of 5): How to Make Landing Pages Sizzle

Welcome back to our five-part Lead Generation series. We hope you've been learning some stuff along the way and paying ...

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Marketing Lead Generation Part Two (of Five): Creating Awesome Calls-to-Action

Last time, we showed you some tips on how to make your customers an offer they couldn't refuse. That's a good start, ...

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Lead Generation, Part One (of Five): Make Them an Offer They Can't Refuse

Without leads, everything else in your marketing campaign serves no real function. Your campaign may look pretty and ...

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Lead Nurturing Excellence

Sales are very rarely made on the first encounter between company and lead. The reason being is this thing called a ...

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Marketers Mastering the Sales Funnel

Sales and marketing are intrinsically linked. It is a balanced relationship that requires both sides to maintain that ...

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