Marketing Trends Articles

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Why Marketing Should Be Working With Customer Success
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Why Marketing Should Be Working With Customer Success

Marketing is primarily about attracting strangers to your company or your product, giving them useful information, and ...

Email and Ads: What’s New in HubSpot
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Email and Ads: What’s New in HubSpot

HubSpot has been pioneering the inbound mentality for fifteen years now, based on the principle that, in their words, ...

What Are Mobile Micro-Moments? And Why Should You Care?
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What Are Mobile Micro-Moments? And Why Should You Care?

Here’s some news that won’t surprise you: people use their smartphones a lot. By some accounts, the average person ...

The State of Live Video in 2019
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The State of Live Video in 2019

The year was 2016 — Pokemon Go was released, the pool turned green at the Summer Olympics, and the Chicago Cubs won the ...

Marketing Success Is About More Than Luck
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Marketing Success Is About More Than Luck

Sure, everyone gets lucky sometimes. The stars align and it turns out your little idea resonates with people, and ...

How Micro-Influencers Can Boost Your Brand
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How Micro-Influencers Can Boost Your Brand

As of March 2019, there are 15 Instagram accounts with more than 100 million followers. One is Instagram itself, and ...

5 Social Media Trends To Watch In 2019
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5 Social Media Trends To Watch In 2019

Creating and cultivating an audience online isn’t a passive process any more — your social media followers want to ...

Why Were So Many Super Bowl Commercials About Robots?
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Why Were So Many Super Bowl Commercials About Robots?

Robots are nothing to worry about. At least, that’s what this year’s Super Bowl commercials would have you believe. No ...

Our Top Marketing Takeaways From CES 2019
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Our Top Marketing Takeaways From CES 2019

Every year, CES wows reporters and consumers with promises to “disrupt” this industry and become “the Netflix of” that ...

The Rise Of The Marketing Technologist
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The Rise Of The Marketing Technologist

There was a time when marketing and IT were separate areas of any business. Marketing was about the creative process of ...

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