Marketing Consultation Articles

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Super Bowl Commercials 2020: The Hits and Misses
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Super Bowl Commercials 2020: The Hits and Misses

The Super Bowl has come and gone, and it’ll go down in history as one of the good ones. Patrick Mahomes became the ...

Marketing Fails and What To Learn From Them
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Marketing Fails and What To Learn From Them

Everyone wants to stand out, and marketers are no exception. Sometimes, though, marketers go a little too far in their ...

Is It a Good Fit? Evaluating Partnerships for Your Brand
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Is It a Good Fit? Evaluating Partnerships for Your Brand

You’ve worked hard to build your brand and prove your use to your clients — but as the saying (almost) goes, no brand ...

7 Questions to Ask Your Marketing Agency
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7 Questions to Ask Your Marketing Agency

Whether you’re on the verge of partnering with a new digital marketing agency or you want to make sure you’re getting ...

Marketing in 2019 — the Year in Review
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Marketing in 2019 — the Year in Review

2019 is coming to a close, and that means vacations, shopping, and best-of lists. It also means that it’s time to take ...

The Best Holiday Marketing Campaigns
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The Best Holiday Marketing Campaigns

The holiday season is fast approaching, and you’ve doubtless seen Christmas-specific marketing campaigns everywhere you ...

Why You Should Focus on the Climate — Without Greenwashing
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Why You Should Focus on the Climate — Without Greenwashing

Climate change is at the front of everyone’s mind. While there is still a small (but extremely vocal) minority that ...

Should You Hire a Marketing Agency or Do the Work In-House?
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Should You Hire a Marketing Agency or Do the Work In-House?

Your business needs marketing. In today’s world, crowded with brands, startups, and advertising messages in every ...

E-Scooters Have An Image Problem
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E-Scooters Have An Image Problem

E-scooters, like so many other startups, seemed like a great idea at the time. They’re easy to find, fun to use, and ...

Why Were So Many Super Bowl Commercials About Robots?
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Why Were So Many Super Bowl Commercials About Robots?

Robots are nothing to worry about. At least, that’s what this year’s Super Bowl commercials would have you believe. No ...

What Business Leaders Can Learn From Marie Kondo
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What Business Leaders Can Learn From Marie Kondo

If you watch Netflix at all, you’ve doubtless seen Marie Kondo’s show Tidying Up in your suggestions. Maybe you’ve even ...

Why Smart People Make Stupid Mistakes
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Why Smart People Make Stupid Mistakes

You know this to be true: when someone else makes a mistake, it’s because they’re incompetent, stupid, and should never ...

Three Time Management Mistakes You Might Be Making
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Three Time Management Mistakes You Might Be Making

No matter how much experience you have in your chosen field, everyone’s a beginner at something. This might seem ...

5 Ways To Improve Yourself, Your Life, And Your Career
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5 Ways To Improve Yourself, Your Life, And Your Career

We talk a lot about the things you can do to improve your business, your website, your blog, your social media ...

Self-Auditing 101: Where to Begin
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Self-Auditing 101: Where to Begin

Auditing. It sounds like a scary word, but don’t worry - this is the good kind of auditing. A marketing self-audit is ...

Walk the Talk: Marketing for the Outdoor Industry
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Walk the Talk: Marketing for the Outdoor Industry

The outdoor industry is broad, from backcountry skiers to road cyclists to deer hunters. But more than in most ...

Marketing Faux Pas and How to Avoid Them
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Marketing Faux Pas and How to Avoid Them

Marketers aren’t perfect, as much as we’d like to think we are. We make mistakes too. The difference is, our mistakes ...

Lead Generation Hacks: Measuring Efficiency
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Lead Generation Hacks: Measuring Efficiency

In a previous post, we talked about the importance of a lead generation strategy to keep the wide end of the sales ...

Product Launch Coming Up? Time to Utilize a Few Awesome Growth Hacking Strategies
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Product Launch Coming Up? Time to Utilize a Few Awesome Growth Hacking Strategies

You’ve been slaving away for months -- researching, developing, testing, tweaking -- and now it’s finally time for the ...

WTF is Growth Hacking? It's Time You Learned!
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WTF is Growth Hacking? It's Time You Learned!

There's this new term floating around the marketing industry: growth hacking. I don't know about you, but when we first ...

Planning a Successful Event Comes Down to 6 Simple Elements
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Planning a Successful Event Comes Down to 6 Simple Elements

Hosting an event is a great way to promote your business. When properly executed, special events have the ability to ...

This Year, Ask Santa for Some Marketing Muscle
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This Year, Ask Santa for Some Marketing Muscle

We are approaching the final hours for drafting your Santa letters, and if you’ve been good, you should definitely ask ...

Star Wars - The Marketing Awakens
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Star Wars - The Marketing Awakens

Unless you've been living under a rock -- scratch that! -- even if you have been living under a rock, you're acutely ...

What Your Marketing Team Can Learn from Halloween Monsters
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What Your Marketing Team Can Learn from Halloween Monsters

It's that spooky time of the year when all of the monsters come out to play! in just two days, youngsters all around of ...

Champagne Taste on a Beer Budget
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Champagne Taste on a Beer Budget

  In my day-to-day meetings with prospective clients I have run into every size, shape and vertical of business out ...

What Your Marketing Team Can Learn from Breaking Bad
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What Your Marketing Team Can Learn from Breaking Bad

Every once in a while, a show comes along that quickly becomes a cultural phenomenon despite logic and reason. Thus is ...

Bringing Marketing Into Your Company's Culture
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Bringing Marketing Into Your Company's Culture

  It has been talked about amongst businesses since the beginning of time

5 Indications That You Are in Desperate Need of a Blog Writer
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5 Indications That You Are in Desperate Need of a Blog Writer

In a lot of ways, your company's blog is the centerpiece of your marketing strategy. The content you publish must be of ...

Scaling Your Business: How to Do It Correctly
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Scaling Your Business: How to Do It Correctly

In the early growth period of your company energy is high, ideas are flowing and things seem to be going smoothly for ...

Goodbye Santa, Hellooooo Profits
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Goodbye Santa, Hellooooo Profits

Did your business have a good holiday? Did Santa bring you a bunch of customers and profits, just as you had asked? Or ...

Why Customer Service is a BIG Freaking Part of Marketing
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Why Customer Service is a BIG Freaking Part of Marketing

Sometimes marketing really is as simple as common sense. One of those matters of common sense is customer service. You ...

How to Write a Marketing Plan You'll Actually Use
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How to Write a Marketing Plan You'll Actually Use

If we're being honest with each other here, then we have a harsh truth to face -- we've all made plans that we've never ...

Tips for the One Man Marketing Department
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Tips for the One Man Marketing Department

As a small business, or a one man (or woman) show, marketing can be down right difficult to tackle. Where do you start? ...

Making Your Disaster Communications Not a Disaster
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Making Your Disaster Communications Not a Disaster

Whether you are a national company or a local small business, current events affect your business and your customers. ...

Business Lessons From My Kids
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Business Lessons From My Kids

Having two kids (a daughter who’s 9 and a son who’s 6), I am affected by them in every way. If you have children or ...

Competing on More Than Price
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Competing on More Than Price

Many people will be surprised to know that your sales strategy is also part of your marketing strategy and overall ...

5 Unconventional Ways to Market Your Small Business
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5 Unconventional Ways to Market Your Small Business

When the budget is tight, it's time to get creative in your marketing. Think outside of that box, color outside of the ...

Holistic Marketing (Well, Business Really)
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Holistic Marketing (Well, Business Really)

One of the things that cause companies to lose market share, stagnate in growth and ultimately fail is that different ...

Time for Business Resolutions
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Time for Business Resolutions

 

Marketing Through The Elevator Pitch
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Marketing Through The Elevator Pitch

Let’s start by defining what marketing is – everything that a customer or prospect sees, hears, tastes, smells, ...

Forget Marketing Best Practices: Be Authentic
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Forget Marketing Best Practices: Be Authentic

Speaking with one of our clients today about radio advertising strategy, I got to thinking about communication. Simple ...

Small Business Time Management
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Small Business Time Management

If you are a small business, you and probably everyone else would love some extra time in order to accomplish all of ...

Keeping brands clean and simple to help grow business through inbound lead generation.

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