Marketing Consultation Articles

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Super Bowl Commercials 2020: The Hits and Misses
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Super Bowl Commercials 2020: The Hits and Misses

The Super Bowl has come and gone, and it’ll go down in history as one of the good ones. Patrick Mahomes became the ...

Marketing Fails and What To Learn From Them
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Marketing Fails and What To Learn From Them

Everyone wants to stand out, and marketers are no exception. Sometimes, though, marketers go a little too far in their ...

Is It a Good Fit? Evaluating Partnerships for Your Brand
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Is It a Good Fit? Evaluating Partnerships for Your Brand

You’ve worked hard to build your brand and prove your use to your clients — but as the saying (almost) goes, no brand ...

7 Questions to Ask Your Marketing Agency
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7 Questions to Ask Your Marketing Agency

Whether you’re on the verge of partnering with a new digital marketing agency or you want to make sure you’re getting ...

Marketing in 2019 — the Year in Review
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Marketing in 2019 — the Year in Review

2019 is coming to a close, and that means vacations, shopping, and best-of lists. It also means that it’s time to take ...

The Best Holiday Marketing Campaigns
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The Best Holiday Marketing Campaigns

The holiday season is fast approaching, and you’ve doubtless seen Christmas-specific marketing campaigns everywhere you ...

Why You Should Focus on the Climate — Without Greenwashing
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Why You Should Focus on the Climate — Without Greenwashing

Climate change is at the front of everyone’s mind. While there is still a small (but extremely vocal) minority that ...

Should You Hire a Marketing Agency or Do the Work In-House?
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Should You Hire a Marketing Agency or Do the Work In-House?

Your business needs marketing. In today’s world, crowded with brands, startups, and advertising messages in every ...

E-Scooters Have An Image Problem
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E-Scooters Have An Image Problem

E-scooters, like so many other startups, seemed like a great idea at the time. They’re easy to find, fun to use, and ...

Why Were So Many Super Bowl Commercials About Robots?
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Why Were So Many Super Bowl Commercials About Robots?

Robots are nothing to worry about. At least, that’s what this year’s Super Bowl commercials would have you believe. No ...

What Business Leaders Can Learn From Marie Kondo
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What Business Leaders Can Learn From Marie Kondo

If you watch Netflix at all, you’ve doubtless seen Marie Kondo’s show Tidying Up in your suggestions. Maybe you’ve even ...

Why Smart People Make Stupid Mistakes
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Why Smart People Make Stupid Mistakes

You know this to be true: when someone else makes a mistake, it’s because they’re incompetent, stupid, and should never ...

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