Email Marketing Articles

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5 Email Marketing Mistakes to Avoid

There are lots of “rules” floating around the web for how to write proper marketing emails. Plain text emails, ...

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How To Send Emails Your Customers Actually Want To Receive

Last month, we wrote about how (and why) you should be segmenting your marketing email list. In short, segmenting helps ...

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How (And Why) To Segment Your Email List

Every few months, it seems like we hear a news story about how email marketing is dying, how no one opens emails any ...

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8 Types Of Marketing Emails You Should Be Sending

Email is a powerful tool in your marketing toolbox, but what exactly should you be emailing people about? The ...

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How to Construct an Effective Welcome Email in 10 Simple Steps

You may be more accustomed to marketing through social media outlets these days, but make no mistake - email marketing ...

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This Is Why No One is Opening Your Emails

Email marketing has proven itself to be an effective tool for thousands of companies, but it seems that many of these ...

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5 Reasons Why Inbound Email Marketing Is Much Better Than Outbound

Email marketing has always been seen as an outbound marketing effort. But, could it be an inbound one? It’s probably ...

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Are People Unsubscribing from Your Hotel's Email? Let's fix it!

  If you’re like most hoteliers, you’re constantly working to build up your email database. Each time a new customer ...

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Even Your Email Signature Can Be a Marketing Tool

  When you first signed up for your email account, you probably received a prompt urging you to create an email ...

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Emails Looking Shabby? Let’s Change That!

There are few marketing environments as fiercely competitive as an email inbox. Think about it. When you send out an ...

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E-mail Marketing Tips to Take Your Company to the Next Level

Think that email marketing is a thing of the past? While consumers are more cautious about who they give their email ...

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E-mail Marketing is Alive and Well

Let’s face it -- the world of marketing is not what it used to be. Traditional outbound methods like cold calls, ...

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