Content Marketing Articles

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How to Gauge if Your Content Marketing Efforts are Working
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How to Gauge if Your Content Marketing Efforts are Working

Back in 2008, Seth Godin declared that “content marketing is all the marketing that’s left.” 11 years later, it looks ...

Competition Means Your Company Needs Marketing More Than Ever
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Competition Means Your Company Needs Marketing More Than Ever

Storytelling as a form of marketing has been around for hundreds, if not thousands, of years. But it’s only in the last ...

3 Tips For Written Content in a Video-Obsessed World
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3 Tips For Written Content in a Video-Obsessed World

Video marketing is enjoying a heyday. Cheap data and fast internet speeds mean that anyone can watch videos on mobile ...

How To Tell When Your Content Marketing Is Not Working
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How To Tell When Your Content Marketing Is Not Working

The verdict is in: content marketing is still king. Whether you’re sending emails, publishing blog posts, or running an ...

Fixing The Gaps In Your Content Marketing
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Fixing The Gaps In Your Content Marketing

Content marketing is today’s marketing — the old “spray and pray” approach of simply putting your brand in front of as ...

How To Write For Every Stage Of The Buyer’s Journey
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How To Write For Every Stage Of The Buyer’s Journey

Have you ever walked into a grocery store and seen a snack you’d never heard of — one that was so tempting that you ...

Marketing Success Is About More Than Luck
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Marketing Success Is About More Than Luck

Sure, everyone gets lucky sometimes. The stars align and it turns out your little idea resonates with people, and ...

How To Get Your Customers To Tell Your Story For You
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How To Get Your Customers To Tell Your Story For You

User-generated content (UGC) has exploded in recent years, from customer advocates all the way up to the biggest names ...

How To Determine Your Core Differentiators
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How To Determine Your Core Differentiators

For your business to be successful, it needs to stand out. You need to have an answer to the question, “why you?” ...

How To Optimize Your Visual Strategies For Lead Generation On Social Media
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How To Optimize Your Visual Strategies For Lead Generation On Social Media

Lead generation lives somewhere between marketing and sales — as a result, it can be difficult for marketing teams and ...

Making The Best Of Your Business Blog
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Making The Best Of Your Business Blog

Putting the time and effort into maintaining a blog for your business is worth it — rattling off a low-quality post ...

How To Maintain A Passionate Social Media Community
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How To Maintain A Passionate Social Media Community

You can’t overestimate the usefulness of a good social media community. It’s a crowd of customers who are explicitly ...

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