Content Marketing Articles

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Interactive Storytelling and Content Marketing
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Interactive Storytelling and Content Marketing

Content marketing is a bit of an art form. Anyone can pump out a dozen dry, boring blogs a month about whatever their ...

Creating Content to Push Leads Over the Edge
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Creating Content to Push Leads Over the Edge

Content marketing works — that’s why everyone’s doing it. According to one survey, more than 90 percent of ...

Your 2020 Content Marketing Checklist
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Your 2020 Content Marketing Checklist

It's official: 2020 is here. We're closer to 2050 than we are to the year Indiana Jones and the Last Crusade came out. ...

Content Marketing vs. Paid Advertising — What to Consider
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Content Marketing vs. Paid Advertising — What to Consider

If you’re a business owner, you’re constantly trying to grow your reach, increase brand awareness, bring in new ...

How To Tell Better Stories
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How To Tell Better Stories

Here’s some information that won’t surprise you: there is a lot of content on the internet. There are 474,000 tweets, ...

Syndicating Content Like a Pro
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Syndicating Content Like a Pro

Your business blog is probably the core of your content marketing strategy, but if you’re a young company or have just ...

How Personalized Content Will Save Your Marketing
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How Personalized Content Will Save Your Marketing

It’s no secret that customers these days are overwhelmed with marketing messages. Every day, customers will be exposed ...

How to Use Content Marketing to Boost Organic Rankings
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How to Use Content Marketing to Boost Organic Rankings

Why do we care so much about organic search? Think of it like foot traffic. For decades, if you owned a retail ...

Why Content is Important Even When People Aren’t Reading It
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Why Content is Important Even When People Aren’t Reading It

Remember back in 2010 when Google made a playable Pac-Man doodle? The average homepage visitor spent an extra 36 ...

How to Gauge if Your Content Marketing Efforts are Working
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How to Gauge if Your Content Marketing Efforts are Working

Back in 2008, Seth Godin declared that “content marketing is all the marketing that’s left.” 11 years later, it looks ...

3 Tips For Written Content in a Video-Obsessed World
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3 Tips For Written Content in a Video-Obsessed World

Video marketing is enjoying a heyday. Cheap data and fast internet speeds mean that anyone can watch videos on mobile ...

How To Tell When Your Content Marketing Is Not Working
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How To Tell When Your Content Marketing Is Not Working

The verdict is in: content marketing is still king. Whether you’re sending emails, publishing blog posts, or running an ...

Fixing The Gaps In Your Content Marketing
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Fixing The Gaps In Your Content Marketing

Content marketing is today’s marketing — the old “spray and pray” approach of simply putting your brand in front of as ...

How To Write For Every Stage Of The Buyer’s Journey
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How To Write For Every Stage Of The Buyer’s Journey

Have you ever walked into a grocery store and seen a snack you’d never heard of — one that was so tempting that you ...

Guinness Is Good For You: What Guinness Can Teach Us About Content Marketing
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Guinness Is Good For You: What Guinness Can Teach Us About Content Marketing

This year, Guinness celebrates its 260th anniversary, and on St. Patrick’s Day, some 17 million pints of Guinness’s ...

How To Get Your Customers To Tell Your Story For You
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How To Get Your Customers To Tell Your Story For You

User-generated content (UGC) has exploded in recent years, from customer advocates all the way up to the biggest names ...

Making The Best Of Your Business Blog
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Making The Best Of Your Business Blog

Putting the time and effort into maintaining a blog for your business is worth it — rattling off a low-quality post ...

How To Find Images For Your Blog
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How To Find Images For Your Blog

A good image can make or break your blog post or web page — it’s important to strike the right tone and supplement the ...

6 Tips For Optimizing Your Video Marketing
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6 Tips For Optimizing Your Video Marketing

Video content is everywhere these days. The number of people watching video content online is growing every day, and ...

How to Tell When Your Content Marketing Isn't Working
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How to Tell When Your Content Marketing Isn't Working

Content marketing is a great way to engage with leads, spread awareness of your brand, and reach customers in an era of ...

Consider These Three Things When Building Content
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Consider These Three Things When Building Content

So you’re convinced that an inbound marketing strategy is right for you and your business, and now you need to start ...

6 Rules of Thumb for Building an Awesome Content Calendar
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6 Rules of Thumb for Building an Awesome Content Calendar

Your content calendar should hold a high place of importance in your overall digital strategy. However, the idea of ...

Prior to Publishing, Check off These Items for a Stellar Content Strategy
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Prior to Publishing, Check off These Items for a Stellar Content Strategy

    Dare we say that content is the soul of your marketing strategy? As a matter of fact, we DO dare say that, because ...

It's Time to Take Your Content Marketing from Good to Great
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It's Time to Take Your Content Marketing from Good to Great

It takes a lot to stand out from the crowd, digitally speaking. You’re no longer an innovative marketer if you leverage ...

Why Does Your Business Need a Blog?
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Why Does Your Business Need a Blog?

    Blogging sure has been taken for quite a ride, hasn’t it? What started as a way for the average Joe to rant and ...

The
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The "Fast Four" Blogging Tips

    It’ll come as a shock to exactly no one when we say that we love blogging… love, love, love it! Not only does ...

Blog Engagement Need a Boost? Try These 4 Great Tips
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Blog Engagement Need a Boost? Try These 4 Great Tips

    Say it with us so everyone can hear: blogging is the future.  We’ve been down this road before, but the message ...

4 Tips to Make Your Video Content “Pop
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4 Tips to Make Your Video Content “Pop"

Everyone knows how much we love written content around here. Between blogging, websites, news feeds, click-to-pay ads, ...

4 Easy Types of Blog Posts That Will Garner Attention
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4 Easy Types of Blog Posts That Will Garner Attention

Blogging has become a way of life for millions across the globe. What started as an outlet for individuals to vent ...

The Myths of Video Marketing That You Must Ignore
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The Myths of Video Marketing That You Must Ignore

Social video is super hot right now. More and more people are watching video content on platforms like Facebook and ...

5 Types of YouTube Videos for Your Business
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5 Types of YouTube Videos for Your Business

  Video marketing is huge right now. You don’t just have to take our word for it, though. Adelie Studios recently ...

Marketing Brainstorm! Blogging
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Marketing Brainstorm! Blogging

Love it or hate it, blogging is an essential part of marketing in 2017 and beyond. While there are lots of people (like ...

What a Difference Catchy Headlines Can Make to Your Blog
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What a Difference Catchy Headlines Can Make to Your Blog

  You can write the most amazing content in the world, but no one is ever going to read it if your headlines aren’t ...

9 Components of the Perfect Blog Post
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9 Components of the Perfect Blog Post

  We’ve said it before and we’ll say it again (and again, and again!): Content is king and blogging is one of the best, ...

No One Watching Your Videos? Here’s How to Optimize Search for Youtube
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No One Watching Your Videos? Here’s How to Optimize Search for Youtube

 

Blogging Is No Longer a Choice for Your Restaurant -- It’s a Must!
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Blogging Is No Longer a Choice for Your Restaurant -- It’s a Must!

  Every restaurant needs a phenomenal website. When new or prospective customers are looking up your eatery, you want ...

Kick-Ass Video Marketing Starts Right Here!
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Kick-Ass Video Marketing Starts Right Here!

  Internet users LOVE videos - a fact that’s proven by a recent forecast from Cisco who predicts that video traffic ...

Blogging is Here to Stay -- and We Love It!
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Blogging is Here to Stay -- and We Love It!

  The modern consumer is somewhat fickle and easily distracted. As our collective attention spans continue to shorten, ...

The Right Website Content Will Crush Your Competition
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The Right Website Content Will Crush Your Competition

  Welcome to the age of communication! The amount of ways that we have to reach out and connect with each other these ...

Content Marketing Trends You Should Check Out for 2017
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Content Marketing Trends You Should Check Out for 2017

You know that content is “king.” You know that it’s important to put fresh, new content out into the universe on a ...

More Ways that 2017 is the Year of Content Creation
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More Ways that 2017 is the Year of Content Creation

    As stated in our previous blog, we've named 2017 the year of content creation! Perhaps you already have a blog, but ...

Here's Why Your Business is Better with a Blog
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Here's Why Your Business is Better with a Blog

Think your company is too cool for a blog? Ha! The truth is that having a blog makes your company a hell of a lot ...

Why Content Creation Should Be Left to the Professionals
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Why Content Creation Should Be Left to the Professionals

  Thinking about starting a blog for your business? Awesome!

How Blogs Continue to Change the Way We Do Business
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How Blogs Continue to Change the Way We Do Business

    About a decade ago, the concept of blogging was still brand new. During this “dark age”, web loggers (now referred ...

2017: The Year of Content Creation
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2017: The Year of Content Creation

    If yours is like most businesses, you probably see a new year as a “reset” or a chance for a new beginning. THIS is ...

Why Your Company Is So Much Cooler If You Have a Blog
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Why Your Company Is So Much Cooler If You Have a Blog

  If you’re anything like us, you worried a lot about being “cool” in high school. No matter how popular or unpopular ...

No Blog? Stop Living in the Stone Age!
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No Blog? Stop Living in the Stone Age!

What does your website have to offer?  It seems like it wasn’t all that long ago when simply HAVING a website was ...

Next-Level Marketing Via Visual Content
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Next-Level Marketing Via Visual Content

  With the year coming to an end, it’s time to take a look at your marketing efforts throughout 2016 and reflect on ...

Making Your Marketing Tools Picture Perfect for 2017
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Making Your Marketing Tools Picture Perfect for 2017

Today’s consumers don’t like to spend a lot of time reading. Numerous studies have shown that reading is generally on ...

Content Marketing Doesn't Stop at Blogging
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Content Marketing Doesn't Stop at Blogging

While maintaining an engaging, thought-provoking, and relevant blog is an essential component of the larger content ...

Recycle your Blogs? Damn Right!
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Recycle your Blogs? Damn Right!

You recycle your paper and you recycle your plastic -- why not recycle your blogs? No, we don't mean taking a blog that ...

Video Promotion Tidbits for Successful Denver Marketing Campaigns
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Video Promotion Tidbits for Successful Denver Marketing Campaigns

Thanks to the Internet Age, most of today’s consumers have a bit of “ADD” when it comes to marketing. If your marketing ...

Simple, Yet Bitchin' Content Marketing Tips For Your Brand
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Simple, Yet Bitchin' Content Marketing Tips For Your Brand

It wasn’t so long ago that blogging was in its infancy, that it did little else to provide a voice for those who wanted ...

Now It's Time for a Step-by-Step Content Marketing Plan
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Now It's Time for a Step-by-Step Content Marketing Plan

If you've ever read our blog, you're well aware that we're huge fans of content marketing. While organizations across ...

Looking for a Great Content Marketing Strategy? Start with These Simple Questions!
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Looking for a Great Content Marketing Strategy? Start with These Simple Questions!

We all know that content is a necessary marketing component, but did you know that not all content is created equal? ...

The Future of Visual Marketing
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The Future of Visual Marketing

Today’s market is filled with visual learners. Don’t believe us? Consider this: As you’re scrolling through the ...

5 Types of Blogs to Attract People in Droves
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5 Types of Blogs to Attract People in Droves

Just about everyone has heard it said that blogging is the simplest and most effective means of drawing in a consumer ...

Want to Start a Podcast for Your Business? Then Learn to Do It Right!
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Want to Start a Podcast for Your Business? Then Learn to Do It Right!

So you think you want to start a podcast for your business. Frankly, we don't blame you. Podcasts are an excellent tool ...

The Best Darn Marketing Content Guide
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The Best Darn Marketing Content Guide

No one marketing tactic has had quite the impact on content development as inbound marketing. It doesn't seem like all ...

Why Content Marketing is Important Even When People Don't Read Your Stuff
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Why Content Marketing is Important Even When People Don't Read Your Stuff

We've all heard that goldfish don't have much of an attention span, but what if I told you that, as humans, ours is ...

Improving Marketing Content Through the World of Pictures
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Improving Marketing Content Through the World of Pictures

The world is a visual place, and people are inherently visual as well. Thanks to the advent of the internet, it's ...

Marketing Content: Don Draper Style
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Marketing Content: Don Draper Style

It feels like just yesterday that the tales of Don Draper finally came to an end. Oh, wait … it wasn't yesterday, but ...

Micro-Videos: How Less Can Mean More
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Micro-Videos: How Less Can Mean More

Who says that size matters? Not all those people making micro-videos, that's for sure.

Reaping the Benefits of Blogging
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Reaping the Benefits of Blogging

It seems like we've been doing a post about blogging nearly every week in recent months. That's probably because it's ...

Working Your Content for the Buyer's Journey
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Working Your Content for the Buyer's Journey

The use of content in your marketing campaigns, website, social media accounts, and other various online areas is ...

4 Reasons You Should be Outsourcing Your Blog Content
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4 Reasons You Should be Outsourcing Your Blog Content

It's safe to say that we're living in a blogging world, whether we like it or not. Blogging has been shown to increase ...

How to Repurpose Your Best Marketing Content
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How to Repurpose Your Best Marketing Content

Great content is one key to your business' success. So let's say you're ahead of the game and are in possession of more ...

It's Fine for Zombies to be Brain-Dead -- But Your Content Shouldn't Be
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It's Fine for Zombies to be Brain-Dead -- But Your Content Shouldn't Be

It's no secret that good content, when used wisely and consistently, can help connect a business to its customers on a ...

Turning Your Content Marketing into a Driver
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Turning Your Content Marketing into a Driver

Content marketing has proven to be one of the most effective marketing tools available to any business searching for a ...

How to Give Your Blog a Kick
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How to Give Your Blog a Kick

Blogging is a great way to accomplish several things at once for your company. 1) It establishes you as someone who ...

Keeping brands clean and simple to help grow business through inbound lead generation.

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