Business Articles

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What Business Leaders Can Learn From Marie Kondo
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What Business Leaders Can Learn From Marie Kondo

If you watch Netflix at all, you’ve doubtless seen Marie Kondo’s show Tidying Up in your suggestions. Maybe you’ve even ...

Why Smart People Make Stupid Mistakes
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Why Smart People Make Stupid Mistakes

You know this to be true: when someone else makes a mistake, it’s because they’re incompetent, stupid, and should never ...

Three Time Management Mistakes You Might Be Making
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Three Time Management Mistakes You Might Be Making

No matter how much experience you have in your chosen field, everyone’s a beginner at something. This might seem ...

The Napkin Pitch: How Ideas Like Southwest Airlines Thrive
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The Napkin Pitch: How Ideas Like Southwest Airlines Thrive

Maybe you’ve heard it called the “elevator pitch” — you get in the elevator with a boss or a studio exec and have to ...

How To Determine Your Core Differentiators
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How To Determine Your Core Differentiators

For your business to be successful, it needs to stand out. You need to have an answer to the question, “why you?” ...

The Rise Of The Marketing Technologist
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The Rise Of The Marketing Technologist

There was a time when marketing and IT were separate areas of any business. Marketing was about the creative process of ...

Forget About Leads — Focus On Existing Customers Instead
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Forget About Leads — Focus On Existing Customers Instead

Ok, don’t forget about leads entirely. But chances are, you’re spending too much time and energy on trying to attract ...

Just Because You Can Measure It Doesn’t Make It a KPI
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Just Because You Can Measure It Doesn’t Make It a KPI

Key Performance Indicators — KPIs for short — are the backbone of any marketing initiative. You can’t tell if your ...

Why You Need To Understand Survivorship Bias
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Why You Need To Understand Survivorship Bias

“They don’t make them like they used to.” We’ve heard the phrase so much that it’s become a cliche, but it’s a classic ...

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