Branding Articles

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How To Stand Out In A Crowded B2B Industry

The B2B world has a reputation for being kind of bland and boring — you’re marketing to businesses who know what they ...

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What's Your Brand Personality? Finding Your Voice

Consistency in your branding is crucial — people will start to assign a personality to your brand, whether you like it ...

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How Nike And Colin Kaepernick Changed The Branding Game

On September 6th, during the third quarter of the NFL season opener, Nike aired a new TV ad titled “Dream Crazy.” The ...

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Marketing: Impossible - How Kodak Died

There was a time when Kodak was the king of the photography world. Kodachrome film captured the Kennedy assassination ...

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Does Your Personal Brand Belong in Your Business's Marketing?

Your personal brand is not so different from your business brand — it’s an image you present to the world. For better ...

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Think Branding Doesn't Matter? Think Again

Branding is tough, partly because it’s so intangible. It’s hard to point to exactly what constitutes a company’s brand, ...

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Competition Means Your Marketing Needs To Stand Out

Businesses need to grow. It’s the fundamental business objective that drives all the others — turning a profit, hiring ...

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Make Your Brand Sing with These 5 Tips

  What’s branding? And how is it different from marketing? The simple answer is that your brand is how your customers ...

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7 Reasons It May Be Time to Rebrand Your Business

You don’t have to be a marketing genius to understand that branding is an essential part of the game at every single ...

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Can You Save Your Dying Brand? You Betcha!

  Over the past year, your brand hasn’t been doing very well. No one seems to be interested in it anymore. New ...

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5 Tips to Building a Logo and Brand That Will Draw In Customers

In order to be successful as a business, you need to have the ability to establish a strong and meaningful connection ...

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Super Mario Odyssey Is What Branding Is All About

 It seems like only last month that we were here discussing how the Nintendo Switch had become a force to reckon with ...

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