Branding Articles

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How Marketing Turned Red Bull Into A Cultural Icon
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How Marketing Turned Red Bull Into A Cultural Icon

In 1987, Dietrich Mateschitz discovered an “energy tonic” in Thailand, designed to make the drinker alert and awake. He ...

Marketing Tips For The Easter Bunny
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Marketing Tips For The Easter Bunny

Easter is coming up, and that means lots of kids will be expecting a visit from the Easter Bunny. But we were thinking: ...

How To Stand Out In A Crowded B2B Industry
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How To Stand Out In A Crowded B2B Industry

The B2B world has a reputation for being kind of bland and boring — you’re marketing to businesses who know what they ...

What's Your Brand Personality? Finding Your Voice
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What's Your Brand Personality? Finding Your Voice

Consistency in your branding is crucial — people will start to assign a personality to your brand, whether you like it ...

How Nike And Colin Kaepernick Changed The Branding Game
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How Nike And Colin Kaepernick Changed The Branding Game

On September 6th, during the third quarter of the NFL season opener, Nike aired a new TV ad titled “Dream Crazy.” The ...

Marketing: Impossible - How Kodak Died
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Marketing: Impossible - How Kodak Died

There was a time when Kodak was the king of the photography world. Kodachrome film captured the Kennedy assassination ...

Does Your Personal Brand Belong in Your Business's Marketing?
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Does Your Personal Brand Belong in Your Business's Marketing?

Your personal brand is not so different from your business brand — it’s an image you present to the world. For better ...

Think Branding Doesn't Matter? Think Again
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Think Branding Doesn't Matter? Think Again

Branding is tough, partly because it’s so intangible. It’s hard to point to exactly what constitutes a company’s brand, ...

Competition Means Your Marketing Needs To Stand Out
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Competition Means Your Marketing Needs To Stand Out

Businesses need to grow. It’s the fundamental business objective that drives all the others — turning a profit, hiring ...

Make Your Brand Sing with These 5 Tips
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Make Your Brand Sing with These 5 Tips

  What’s branding? And how is it different from marketing? The simple answer is that your brand is how your customers ...

7 Reasons It May Be Time to Rebrand Your Business
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7 Reasons It May Be Time to Rebrand Your Business

You don’t have to be a marketing genius to understand that branding is an essential part of the game at every single ...

Can You Save Your Dying Brand? You Betcha!
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Can You Save Your Dying Brand? You Betcha!

  Over the past year, your brand hasn’t been doing very well. No one seems to be interested in it anymore. New ...

Keeping brands clean and simple to help grow business through inbound lead generation.

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