Branding Articles

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Quick and Easy Ways to Grow Your Brand
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Quick and Easy Ways to Grow Your Brand

Who are you as a brand? Establishing a brand that customers identify with and feel connected to is an important part of ...

Why Branding is Important for Marketing
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Why Branding is Important for Marketing

We talk a lot about branding — how important it is to establish a brand, how you need a coherent message and image when ...

How Marketing Turned Red Bull Into A Cultural Icon
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How Marketing Turned Red Bull Into A Cultural Icon

In 1987, Dietrich Mateschitz discovered an “energy tonic” in Thailand, designed to make the drinker alert and awake. He ...

Marketing Tips For The Easter Bunny
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Marketing Tips For The Easter Bunny

Easter is coming up, and that means lots of kids will be expecting a visit from the Easter Bunny. But we were thinking: ...

How To Stand Out In A Crowded B2B Industry
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How To Stand Out In A Crowded B2B Industry

The B2B world has a reputation for being kind of bland and boring — you’re marketing to businesses who know what they ...

What's Your Brand Personality? Finding Your Voice
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What's Your Brand Personality? Finding Your Voice

Consistency in your branding is crucial — people will start to assign a personality to your brand, whether you like it ...

How Nike And Colin Kaepernick Changed The Branding Game
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How Nike And Colin Kaepernick Changed The Branding Game

On September 6th, during the third quarter of the NFL season opener, Nike aired a new TV ad titled “Dream Crazy.” The ...

Marketing: Impossible - How Kodak Died
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Marketing: Impossible - How Kodak Died

There was a time when Kodak was the king of the photography world. Kodachrome film captured the Kennedy assassination ...

Does Your Personal Brand Belong in Your Business's Marketing?
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Does Your Personal Brand Belong in Your Business's Marketing?

Your personal brand is not so different from your business brand — it’s an image you present to the world. For better ...

Think Branding Doesn't Matter? Think Again
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Think Branding Doesn't Matter? Think Again

Branding is tough, partly because it’s so intangible. It’s hard to point to exactly what constitutes a company’s brand, ...

Competition Means Your Marketing Needs To Stand Out
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Competition Means Your Marketing Needs To Stand Out

Businesses need to grow. It’s the fundamental business objective that drives all the others — turning a profit, hiring ...

Make Your Brand Sing with These 5 Tips
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Make Your Brand Sing with These 5 Tips

  What’s branding? And how is it different from marketing? The simple answer is that your brand is how your customers ...

7 Reasons It May Be Time to Rebrand Your Business
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7 Reasons It May Be Time to Rebrand Your Business

You don’t have to be a marketing genius to understand that branding is an essential part of the game at every single ...

Can You Save Your Dying Brand? You Betcha!
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Can You Save Your Dying Brand? You Betcha!

  Over the past year, your brand hasn’t been doing very well. No one seems to be interested in it anymore. New ...

5 Tips to Building a Logo and Brand That Will Draw In Customers
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5 Tips to Building a Logo and Brand That Will Draw In Customers

In order to be successful as a business, you need to have the ability to establish a strong and meaningful connection ...

Super Mario Odyssey Is What Branding Is All About
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Super Mario Odyssey Is What Branding Is All About

 It seems like only last month that we were here discussing how the Nintendo Switch had become a force to reckon with ...

Quick Branding Tips You Can Implement Today
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Quick Branding Tips You Can Implement Today

  Got branding issues? You’re not alone. Businesses of all shapes and sizes often struggle to develop and maintain ...

What is Budget Branding and How Do You Accomplish It?
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What is Budget Branding and How Do You Accomplish It?

  As a small or mid-sized business, your goal is to make a name for yourself in your particular industry. When you look ...

5 Branding Mistakes That Could Destroy Your Company’s Image
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5 Branding Mistakes That Could Destroy Your Company’s Image

  Branding is the lifeblood of any company, whether you’re a small business just starting out, a mid-sized business ...

Startup? Start Branding!
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Startup? Start Branding!

 Anyone who has ever launched a startup can tell you that there are hundreds of balls in the air all at once. It is one ...

How's the Branding Coming Along?
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How's the Branding Coming Along?

  It’s already April - how have you been doing on your resolution to update the brand strategy of your business this ...

Why the World Would End Without Branding
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Why the World Would End Without Branding

  Branding makes the world go ‘round. Whether it’s good or bad, branding is what makes it possible for life as we know ...

How to Be Unpopular in the Branding World
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How to Be Unpopular in the Branding World

  People are very loyal to the brands they love… and very vocal about the brands they hate. Be honest - at one time or ...

What Does McDonald’s Know About Branding? McEverything!
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What Does McDonald’s Know About Branding? McEverything!

“Have you had your break today?” If not, pull up a chair and take five to check out this post on… you guessed it... ...

New Year. New Branding. Continued Success.
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New Year. New Branding. Continued Success.

When you think of branding, what comes to mind? If you’re like a lot of people, you instantly think of major ...

Want a Savvy Brand? Then, It’s Time to Learn the Power of Language
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Want a Savvy Brand? Then, It’s Time to Learn the Power of Language

What makes you different from your competitors? Many brands turn out similar products and services, and even offer ...

How Would You Like Your Brand to Have a Cult Following?
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How Would You Like Your Brand to Have a Cult Following?

It’s easy to mock people who get ultra obsessed with a product or service, but as a business owner, isn’t that exactly ...

Enduring the Test of Time with Your Brand
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Enduring the Test of Time with Your Brand

Anyone can start up a business, but not just anyone can build and maintain a brand that withstands the test of time. ...

Is Your Brand Working? Here’s How You Can Tell!
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Is Your Brand Working? Here’s How You Can Tell!

When your business was freshly green and first starting out, you had to work hard in order to develop a brand and ...

Down and Dirty Tips for Building Your Brand
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Down and Dirty Tips for Building Your Brand

As a marketer, you know that your work is never really done. You can't count on yesterday's positive interactions with ...

Personalized Service Might Just Help Your Brand Stand Out
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Personalized Service Might Just Help Your Brand Stand Out

When was the last time you called a major business on the phone and didn't end up screaming, "TALK TO A REAL ...

Thinking Outside the Box with Social Media
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Thinking Outside the Box with Social Media

Another incredible blog series? No way! But... yes, way! Now, let's get started before you pass out from excitement...

Do You Find Branding to Be a Daunting Endeavor? Let's Fix That!
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Do You Find Branding to Be a Daunting Endeavor? Let's Fix That!

Branding. Do it right and you'll draw in customers faster than you can imagine. Do it wrong and you'll never get ...

Branding and Social Media - The Perfect Bedfellows!
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Branding and Social Media - The Perfect Bedfellows!

The measure of a modern business's marketing campaign is based on the strength of its social media presence. As one of ...

5 Spirited Ways to Build Brand Awareness
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5 Spirited Ways to Build Brand Awareness

You've heard it all before…

Building a Strong Brand Identity
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Building a Strong Brand Identity

Your company's brand is, arguably, its most valuable asset. Every business wants their brand to be recognized, because ...

Defining Your Brand
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Defining Your Brand

Establishing your brand goes beyond the logo and business cards - WHO ARE YOU and, most importantly, why should people ...

Smash Your Brand
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Smash Your Brand

So what is a brand? The American Marketing Association says that it is a "name, term, sign, symbol, design or ...

Keeping brands clean and simple to help grow business through inbound lead generation.

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