Advertising Articles

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Why Emotion In Marketing Works And How To Use It Yourself

Think of the best ads you’ve seen in recent years — the ones that made you share, want to buy, or talk to your friends ...

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What Not To Do: 4 Bad Ideas In Recent Marketing

Sometimes, despite everyone’s best efforts, marketing goes wrong. It’s not that the team behind a particular campaign ...

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Amazon Advertising is Too Big To Ignore

When you think of digital ad platforms, it’s Facebook, Google, and then everyone else. At least, that’s how the common ...

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How Great Marketing Helped Old Spice

The year was 2010. Body wash was a luxury, not a necessity. The market was growing by around 7% a year, but Old Spice ...

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The Optimization Behavior That Guarantees Failure

For many businesses, there seems to be a dichotomy when it comes to Google Adwords. You either love it or you hate it. ...

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The One Thing That Will Ruin Your Adwords Campaign

For over 10 years now, we have spent countless hours digging into Adwords Campaigns that prospects bring to us ...

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The World of Online Advertising Part 5: Ad Trafficking and Optimization, Reporting, and a Make Good Agreement

We've finally made it -- the final chapter of our five-part series on the world of online advertising. As you've seen, ...

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The World of Online Advertising Part 4: Insertion Orders and Creative Approval

We're entering the home stretch now with the fourth post of our five-part series involving the world of online ...

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The World of Online Advertising, Part 3: Common Rich Media Formats

Welcome back to our five-part series on the world of online advertising. Now that we've taken a brief look at the types ...

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The World of Online Advertising, Part 2: Understanding Different Roles

"All the world's a stage, and all the men and women merely players."

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The World of Online Advertising, Part 1: Types of Advertising

The world of online advertising can seem a bit daunting when you first dive into it, especially since so much has ...

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Creative ways to use Facebook Dark Posts in Your Marketing

We recently discussed the use of Facebook Dark Posts as part of your online marketing strategy in a guest post with the ...

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