Blog

The Relationship Between SEO and Social Media

Madison Taylor Marketing

Topics: SEO

If you’re building a marketing strategy, SEO and social media are two phrases that you’ve probably heard a lot. SEO is especially important in the inbound marketing world, which relies on potential customers finding you through their own research process — a process that often involves organic search.

But in the last decade or so, social media usage has exploded worldwide. Users flocked to the internet, companies followed them, and now social media marketing is a $13 billion industry in the U.S. alone. 

So which is more important? The truth is, these two channels are not at odds with each other. They’re both important. And if you plan your campaigns right, they can both be integral cogs in your marketing strategy.

It’s All About the Journey

The thing to remember is that social media and SEO can play two equally important roles in turning a stranger into a customer — just not at the same time. A person will probably have to interact with your brand half a dozen times before they make a purchase, and several of those touchpoints might be search- or social-related. Here’s a hypothetical buyer’s journey for a (fake) company called JavaFriend that makes “smart” coffee makers:

  1. One of your current customers publishes a post on Facebook that says “I don’t know how I ever lived without my JavaFriend.”
  2. One of their friends sees the post and thinks, “what’s the big deal with smart coffee makers anyway?”
  3. They conduct a Google search for “is a smart coffee maker worth it” and discover a blog on the JavaFriend website walking through the pros and cons of a smart coffee maker. They do a little more research on the site and like what they see.
  4. They decide to follow JavaFriend on Facebook, where they see an article naming JavaFriend “Best Smart Coffee Maker of 2020.”
  5. Their mind made up, they go to JavaFriend’s website and make a purchase.

This is purely hypothetical, but it’s an entirely plausible scenario for one person to make a decision — and it needed both social and search to make it happen.

Social Media SEO Strategy

The lines between social media and search are blurring — most social platforms have built-in search functions, and search engines are starting to take your social presence into account when delivering results. Here’s what you can do to integrate those efforts:

  • Social sharing buttons: Google and other search engines are now starting to pay attention to whether your site gets shared on social media. If it does, you get better search rankings. Adding share functionality to your website will not only help you get traffic through social media, but it’ll boost your SEO.
  • Consistent keywords: don’t pack your social posts with keywords — readability is paramount — but make an effort to keep your phrasing and keyword usage consistent across channels so you stick in people’s minds better.
  • Links in social profiles: links shared on your Facebook page or Twitter feed are nofollow links, which don’t help your SEO status. The ones in your profile or bio, though, are follow links. Adding a link to your homepage or campaign landing page will help you land extra viewership and raise your search ranking.
  • Put links in videos: YouTube and SlideShare both allow you to insert links in the middle of videos and presentations, so make sure to share links to related content. You’ll drive traffic to your content and add inbound links that are good for your SEO.

How Social Media Helps SEO

SEO is really complicated, but it’s in large part a popularity contest. If your site gets a lot of visits from the right people, your SEO rankings rise. That’s where social media can help.

If you’re posting high-quality content on social media that drives people to your site, search engines will notice and you’ll rise through the ranks. As you become more noticeable, more people will see your content and share it on social media, and the cycle continues.

Neither strategy can live in a vacuum, and both are important facets of a good marketing strategy. If you want to get ahead of your competition, you’ll need to employ every tool in your toolbox to make yourself known — social media and SEO are a good start.

Next Step

Your company’s marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money.

Strategic Marketing Inbound Marketing
SEO 101: The Beginner’s Guide to Search Engine Optimization
Blog
SEO 101: The Beginner’s Guide to Search Engine Optimization

When you hear the term “Search Engine Optimization,” it can be intimidating. Well, it is and it isn’t. On the one hand, ...

4 Google Updates You Should Know About
Blog
4 Google Updates You Should Know About

Marketing is a moving target, and maybe no aspect of the marketing world shifts faster than the world of SEO (search ...

SEO vs PPC — Where Should You Focus Your Budget?
Blog
SEO vs PPC — Where Should You Focus Your Budget?

It’s a common question in the content marketing world — should I spend my money and time on building SEO? Or should I ...

What's Search Intent Optimization? And How Should It Inform Your Content?
Blog
What's Search Intent Optimization? And How Should It Inform Your Content?

Google processes over 70,000 searches per second — you can visualize that ridiculous number here — for a total of more ...

Boosting SEO — Should Your Content Be Framed As A Question?
Blog
Boosting SEO — Should Your Content Be Framed As A Question?

Most people will see the title of your content first — depending on the context, it might be accompanied by a line or ...

The 5 Most Common SEO Mistakes You Might Be Making
Blog
The 5 Most Common SEO Mistakes You Might Be Making

SEO is one of the most important disciplines for any marketer, especially in the digital world. Trying to keep up with ...

This Ain't Your Mama's SEO
Blog
This Ain't Your Mama's SEO

As marketers, we’ve always prided ourselves on our ability to keep up with trends. But in the last few years, has ...

Simple Strategies to Strengthen SEO (Say That Ten Times Fast)
Blog
Simple Strategies to Strengthen SEO (Say That Ten Times Fast)

  Search. Engine. Optimization. Few phrases are capable of stirring the senses in quite the way that “SEO” is. Alright, ...

Marketing Brainstorm! SEO
Blog
Marketing Brainstorm! SEO

Search Engine Optimization (SEO) is a critical component of your inbound marketing strategy. Because SEO trends tend to ...

SEO Strategies That Continue to Work in 2017
Blog
SEO Strategies That Continue to Work in 2017

  As a business owner, you want to make sure that you’re always top dog in search engine results. Unfortunately, you’re ...

Avoid These SEO Mistakes for an Awesome Website
Blog
Avoid These SEO Mistakes for an Awesome Website

Whenever you're redesigning your business's website, your primary objective is to attract visitors and motivate them to ...

SEO Tips That Startups Should Definitely Follow
Blog
SEO Tips That Startups Should Definitely Follow

Startup companies are what the American Dream is all about, but launching these companies from infancy into a ...

Need More Help? Talk to the Experts.

Contact Madison Taylor Marketing