Blog

Marketing Tips For The Easter Bunny

Madison Taylor Marketing

Topics: Branding

Easter is coming up, and that means lots of kids will be expecting a visit from the Easter Bunny. But we were thinking: the Easter Bunny has kind of been winging it all these years — as far as we know, he never even finished grade school.

With that in mind, we thought now was as good a time as any for the Easter Bunny to upgrade his marketing. And since he’s brought so much joy to so many children, we’ve decided to offer him some marketing advice pro bono.

Stop Hiding Your Merchandise

The Easter Bunny has a lot of brightly colored products — colored eggs, jelly beans, marshmallow Peeps, and so on. But then he hides them in the grass, bushes, on playgrounds, and around people’s houses. That’s not smart marketing.

In the inbound marketing philosophy, customers will be seeking out your product. The Easter Bunny already knows that kids are seeking out his wares — they set aside whole mornings and buy special baskets just to find exactly what they want — but then he makes it unnecessarily difficult for them to find what they’re looking for.

If the Easter Bunny really wants to improve his customers’ experience, he’ll take a hard look at his SEO (Seeking Eggs Outside) strategy and reconsider the needs of his customers.

Learn to Delegate

It’s true, the Easter Bunny runs a very seasonal business — we don’t know exactly what kind of prep and production work goes on behind the scenes, but it’s safe to say that he spends most of his year outside the public eye.

That’s no excuse for bad operational management, however. He seems to have handled himself well thus far, but there’s a real concern that if the Easter Bunny himself were incapacitated or simply wanted to take a spring vacation, the whole operation would fall apart.

What’s the solution? Establish consistent workflows so that your business can be handed off to other talented people. Without a good team, your business is on thin ice should something go wrong.

Diversify Your Marketing Operations

The Easter Bunny does a lot of marketing, but he relies too heavily on one tactic: handing out free samples. Marketing is about taking every relevant angle to get your message out, and one approach isn’t going to cut it.

Most marketers agree that customers need to experience at least 5-7 touchpoints with a product or brand to really create a memorable impression, but the Easter Bunny is only creating one touchpoint with his customers, and only once a year. It’s hard to sustain a good brand impression with that kind of narrow marketing scope.

Keep Your Branding Consistent

Last Easter, we did an informal audit of the various designs associated with the Easter Bunny’s products, and we found something discouraging — though the various eggs, candies, and treats distributed by the Easter Bunny are brightly colored and memorable, there’s very little consistency between the colors and shapes used between them. He doesn’t even use a consistent logo!

For the Easter Bunny to create a consistent impression that will last in people’s minds, he should really pick a consistent brand image and stick with it. Doing so will keep awareness high and prevent brand confusion with other egg-distributing rabbits in the space.

What The Easter Bunny Is Doing Right

Don’t worry, it’s not all bad! The Easter Bunny is also doing a few things right with his marketing that have really taken his brand above and beyond.

First of all, his work ethic is unparalleled. There’s no doubt that the Easter Bunny works hard to distribute product, and people notice — he experiences almost unmatched admiration for his work. You may not feel like you have time for marketing, but it’s important to remember that if you’re willing to put in the extra effort, you’ll reap the rewards.

And secondly, the Easter Bunny’s strategy is centered around generosity. We’re not advocating that you give away all of your products — that’s not good business sense — but keeping your existing customers happy is a vital part of your strategy. The more you can keep your customers happy, the more they’ll spread the word about you to other prospective customers.

So when you’re out hunting for eggs this Easter weekend, keep in mind how the Easter Bunny’s operations might help inform your own. Remember, he’s not the most efficient business owner in the world — but his customers really seem to believe in him.

Next Step

Your company’s marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money.

Strategic Marketing Inbound Marketing
Quick and Easy Ways to Grow Your Brand
Blog
Quick and Easy Ways to Grow Your Brand

Who are you as a brand? Establishing a brand that customers identify with and feel connected to is an important part of ...

Why Branding is Important for Marketing
Blog
Why Branding is Important for Marketing

We talk a lot about branding — how important it is to establish a brand, how you need a coherent message and image when ...

How Marketing Turned Red Bull Into A Cultural Icon
Blog
How Marketing Turned Red Bull Into A Cultural Icon

In 1987, Dietrich Mateschitz discovered an “energy tonic” in Thailand, designed to make the drinker alert and awake. He ...

How To Stand Out In A Crowded B2B Industry
Blog
How To Stand Out In A Crowded B2B Industry

The B2B world has a reputation for being kind of bland and boring — you’re marketing to businesses who know what they ...

What's Your Brand Personality? Finding Your Voice
Blog
What's Your Brand Personality? Finding Your Voice

Consistency in your branding is crucial — people will start to assign a personality to your brand, whether you like it ...

How Nike And Colin Kaepernick Changed The Branding Game
Blog
How Nike And Colin Kaepernick Changed The Branding Game

On September 6th, during the third quarter of the NFL season opener, Nike aired a new TV ad titled “Dream Crazy.” The ...

Marketing: Impossible - How Kodak Died
Blog
Marketing: Impossible - How Kodak Died

There was a time when Kodak was the king of the photography world. Kodachrome film captured the Kennedy assassination ...

Does Your Personal Brand Belong in Your Business's Marketing?
Blog
Does Your Personal Brand Belong in Your Business's Marketing?

Your personal brand is not so different from your business brand — it’s an image you present to the world. For better ...

Think Branding Doesn't Matter? Think Again
Blog
Think Branding Doesn't Matter? Think Again

Branding is tough, partly because it’s so intangible. It’s hard to point to exactly what constitutes a company’s brand, ...

Competition Means Your Marketing Needs To Stand Out
Blog
Competition Means Your Marketing Needs To Stand Out

Businesses need to grow. It’s the fundamental business objective that drives all the others — turning a profit, hiring ...

Make Your Brand Sing with These 5 Tips
Blog
Make Your Brand Sing with These 5 Tips

  What’s branding? And how is it different from marketing? The simple answer is that your brand is how your customers ...

7 Reasons It May Be Time to Rebrand Your Business
Blog
7 Reasons It May Be Time to Rebrand Your Business

You don’t have to be a marketing genius to understand that branding is an essential part of the game at every single ...

Need More Help? Talk to the Experts.

Contact Madison Taylor Marketing