Blog

Is a New Website on the Horizon?

Madison Taylor Marketing

Topics: Website Development

Think of your website as the digital face that you show the world. In today's business realm, you cannot exist without one. Your site is where people will go to learn about your company, discovers its products and services, and contact you for more information.

Here's the rub, though -- if you simply have a website and don't care for it, make necessary changes, and keep it up to today's technology standards, then your visitors will see you as behind the times. And in this day and age, that's the very last thing you want.

So how do you know when you're in the need for a new website? Let's take a look at a few hints that might clue you in.

An Ugly Design

Let's not beat around the bush -- if you have an ugly looking website, you already know it. Worse yet, your potential customers know it. Your website should look presentable and streamlined. It shouldn't look like every other website out there, but you want it to have a modern feel and appearance, unless you're going for a very specific retro look that people will recognize.

Dead Links

If the links on your website are dead, your business might not be too far behind. When a customer clicks on a link and is sent to the dreaded "404 Error" page, there's a good chance that's the last page of yours he or she will attempt to view.

Prehistoric Technology

Technology changes very quickly and it's important that you keep up. If your website is using outdated tech -- Flash, for instance -- then you need to make some changes -- and quick!

Browser Incompatibility

It is imperative that your website has been optimized to work on all the popular browsers, especially the big four -- Safari, Firefox, Internet Explorer, and Google Chrome. If not, you'll only succeed in frustrating would-be customers and pushing them away.

Mobile Unfriendliness

This is something that even rather sophisticated websites can get wrong, despite the fact that it's extremely important in today's market. More people are using their mobile devices -- phones, tablets, laptops, watches, etc. -- to browse the internet. If they land on your website and it hasn't been properly tweaked for mobile devices, you can kiss your profits goodbye.

Slow Loading

Today's internet users are a fickle lot, and one thing that will stick in their craw immediately is when a website is slow to load. The internet is a vast place and today's attention span isn't what it used to be. If parts of your website are slow, then it's time for the design of a new website from the ground up.

Updates are Difficult

If your website has been around for a while or is simply badly designed, it might be difficult to update its content. This adds time to your workday and will often discourage many companies from making any changes at all. So, what you end up with is a site full of outdated information. That's never good.

Search Engines Have No Idea Who You Are

No matter how great your website looks and how smoothly it operates, if you're not being found by search engines, your business will be dead in the water. To accomplish this, your site must have the proper coding in order for it to be recognized and analyzed.

Next Step

Your company’s marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money.

Strategic Marketing Inbound Marketing
5 Analysis Tools Your Website Needs
Blog
5 Analysis Tools Your Website Needs

Having a website is crucial to any modern business. It’s the hub of your entire business, allowing you to inform your ...

The Importance of a Website in Your Turnaround Plan
Blog
The Importance of a Website in Your Turnaround Plan

We’re in the midst of possibly the most disruptive global crisis since World War II — the COVID-19 pandemic has ravaged ...

What Is Breadcrumb Navigation, and How Should You Be Using It?
Blog
What Is Breadcrumb Navigation, and How Should You Be Using It?

In the famous fairy tale Hansel and Gretel, the two children drop crumbs of bread in the forest to help them find their ...

What is Link Building, And Why Should You Care?
Blog
What is Link Building, And Why Should You Care?

What’s link building? Simply put, link building is the process of acquiring links from other pages to your own. ...

How Much Should a Good Website Cost?
Blog
How Much Should a Good Website Cost?

Determining how much a website costs by looking at it is a lot like trying to guess what a car costs by watching it ...

Signs That Your Website Needs an Overhaul in 2018
Blog
Signs That Your Website Needs an Overhaul in 2018

Fill in the blank: "Opinions are like ______. Everyone has one." If you said “websites,” then you’re absolutely ...

How to Launch a Kick-Ass Website
Blog
How to Launch a Kick-Ass Website

Lesson One: Engage readers. Make a great first impression.    Did you know the majority of prospective customers these ...

12 Plug-ins for Your WordPress Website to Help Rock Online Marketing
Blog
12 Plug-ins for Your WordPress Website to Help Rock Online Marketing

If you’ve got a lot of time on your hands, we challenge you to hop onto WordPress and check out all 40,296 different ...

Want to Increase Sales? Better Web Development Will Help!
Blog
Want to Increase Sales? Better Web Development Will Help!

Whether you realize it or not, your online storefront plays a direct role in determining whether or not consumers will ...

5 Quick and Easy Ways to Make Your Website Appear More Professional
Blog
5 Quick and Easy Ways to Make Your Website Appear More Professional

Web design is constantly evolving. What was considered cutting-edge and professional several years ago may appear dated ...

Does My Business Need a Mobile App?
Blog
Does My Business Need a Mobile App?

Yes, they make an app for that … but do you? 

What to Expect When You're Expecting (A New Website)
Blog
What to Expect When You're Expecting (A New Website)

Whether you're designing a brand new website or redesigning an existing one in order to give it more flair or ...

Need More Help? Talk to the Experts.

Contact Madison Taylor Marketing