Lesson One: Engage readers. Make a great first impression.
Lesson Two: Map Out Your Site’s Content
Lesson Three: Optimize Your Pages
Lesson Four: Directly Engage Your Visitors
So, what’s next? As it says above, we’re now moving into the realm of directly engaging your visitors. The beauty of today’s technology is that the business/consumer relationship doesn’t have to be so one-sided as it used to be. Now, you can take steps that will allow you to interact with your visitors, which will strengthen their perception of your brand, and of your company overall.
Lesson Five: Don’t Forget Quality Assurance Prior to Launch
The question is… are you ready to launch that kick-ass website? If you've followed the previous four articles, you're almost there, but one thing is missing that you have to do. That's right… quality assurance. This is certainly not the most exciting part of the launch, but it can save you numerous headaches down the road -- not to mention, possible embarrassment.
What exactly should you be checking? Primarily, you should focus on these elements:
Grammar, Spelling, and Punctuation
If you've ever visited a website with numerous mistakes in grammar, spelling, or punctuation, then you know how unprofessional it can look. Even the best writers on the planet can make errors from time to time, so it's best to have two or three sets of eyes go over the entire website, once of which should do so just before it launches. This can save you embarrassment later on.
Dead links on any page can, um… kill your website. All you need to do is go through each page of your site and click on every link that's been added. If the URL goes to the proper page, then you're all set. If not, it's important that you tweak it before your website is live.
You wouldn't believe how many web forms get created, but then don't work properly. As you can imagine, this can cost you a lot of great contacts before you realize there's a problem. What you want to do is test the form by filling it out and submitting it. Then, make sure that the information you submitted has done through. Also, check to see that a visitor will receive a message saying that his or her information has been received by the site.
The four most popular internet browsers are Chrome, Internet Explorer, Safari, and Firefox. These are the ones that your website must be compatible with if you hope to reach the largest audience. Luckily, there are software programs like SuperPreview that will check your site for you to ensure that it is compatible with a number of browsers, even the smaller ones.
If your website's images don't load properly, you'll have a heck of a time keeping visitors engaged. The trick here is to ensure that all of your images appear at the right resolution across all available browsers. One method is to use a site like ImageOptim, which will compress and optimize your images so that they load more quickly.
No one likes visiting a website that runs slowly. The good news is that this is easy to check -- just go to a site like pingdom.com or WebPageTest.org. These sites allow you to test the loading speed of each page on your site, so that you can see any issues that are impeding its performance.
Thank you for taking the time to stick with us as we explain how anyone can launch a kick-ass website. Launching a new site can sometimes be a daunting endeavor, which is exactly why it's important that you team up with the right partners. The professionals at Madison Taylor Marketing can help you design a website that works for your business, in addition to all your other marketing needs. Give us a call today and we'll get you started on the road to success!