Blog

Today's Savvy Consumers and Green Businesses

Madison Taylor Marketing

Topics: Strategic Marketing

“Going green” is an expression that gets bandied around a lot, but it means different things to different people. Some people drive electric cars, compost all their food, and have gone plastic-free, and others just put their green foot forward with recycling instead of tossing everything in the trash. There is a push to replace fossil fuels with renewable energy sources, and according to Statista.com, a full 72% of Americans care at least "a little" to "a lot" about environmental issues. Times, they are a-changin - and your business needs to adapt, too. 

We thought we’d tackle a few facts concerning what we truly know about how attempts to improve the environment are changing the way businesses conduct themselves on a regular basis and the roles that consumers are playing in this endeavor. We can’t cover everything in a single blog post, but here are a few things you should know:


Fossil Fuels Are Destructive to the Environment

Can we get a collective “duh” for this one? Seriously… it’s safe to say that everyone understands at least some of the damage that has befallen this planet thanks to our use of fossil fuels. The techniques we use to process fossil fuels and turn them into energy we can use are destructive and energy-intensive. We know fossil fuels are finite resources - and smart businesses will recognize that, too. 

 

We Don’t Really Know the Extent of the Damage

If you thought that what we know about environmental harm that we’ve been doing is scary, you probably won’t feel better realizing that what we don’t know is potentially much worse. For instance, we know that the techniques we’re using are affecting animals and the environment in countless ways, but the full effects of everything from migratory patterns and longevity of species are not yet fully understood.

 

Consumers Want the Businesses They Frequent to Be Green

Today’s consumers are increasingly astute when it comes to selecting businesses that they wish to patronize. This is especially true with Millennials who are not only insisting that their favorite businesses take up a cause to pour money into but are also expecting businesses to take steps toward a more “green" attitude. In response, many businesses are jumping right in by conserving energy, eliminating paper waste, ditching the use of plastic (like us!), and similar techniques. 

 

Consumers Despise Posers

Whatever you do, please don’t "greenwash" your business. Not only does lying about cutting down on your company’s carbon footprint have ethical problems attached to it, today's consumers can spot a poser a mile away - and they will punish you for it. The gamble you take simply isn’t worth the backlash that you’ll experience. While your business might not be able to install solar panels and kick plastic out of the workplace entirely by next week, small steps you take are important - and consumers will know if you're pulling the wool over their eyes. So do it right, do it well, and see the positive effects on how potential customers perceive your company. 

 

So, step one: go green. Step two: get a reputable marketing company on your side to help spread the word. Madison Taylor Marketing prides itself in helping clients strategically grow their presence and their bottom lines. Reach out to our experts today, and we’ll get you started on the path to success.

Next Step

Your company’s marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money.

Strategic Marketing Inbound Marketing
Why (and How) You Should be Vulnerable in Your Marketing
Blog
Why (and How) You Should be Vulnerable in Your Marketing

Lots of people claim they hate marketing or advertising. They think it’s obtrusive, annoying, or deceptive. We know ...

How to Use Marketing for a Successful Business Pivot
Blog
How to Use Marketing for a Successful Business Pivot

It’s an unfortunate fact of life that a lot of businesses fail. 21 percent of businesses don’t make it past their third ...

How to Use Audio in B2B Marketing
Blog
How to Use Audio in B2B Marketing

Yeah, we know. Audio? Didn’t that die out when we all started carrying the internet around in our pockets? In a sense, ...

4 Dos and Don’ts of Account-Based Marketing
Blog
4 Dos and Don’ts of Account-Based Marketing

We’ve written extensively about account-based marketing in the past. The basic idea is simple — rather than spreading ...

Why Your Customer Success and Marketing Teams Should Get Along
Blog
Why Your Customer Success and Marketing Teams Should Get Along

There’s an old story that P.T. Barnum, one of history’s greatest showmen, used to get annoyed that people lingered too ...

Building a Martech Ecosystem
Blog
Building a Martech Ecosystem

The great thing about being in the marketing world in the 21st century is that there’s so much software to help you do ...

Creating Sales Aids That Make a Difference
Blog
Creating Sales Aids That Make a Difference

In the process of turning strangers into customers, marketing is only half the battle. The second half is sales, and it ...

Why Integrated Marketing is So Important
Blog
Why Integrated Marketing is So Important

It wasn’t so long ago that there were only a handful of channels you could use to market your business. TV, magazines, ...

How Mobile and Location Data Work With Integrated Marketing
Blog
How Mobile and Location Data Work With Integrated Marketing

Integrated marketing is a simple idea with a potentially complicated plan of execution. The goal is to create marketing ...

Making the Most of Your Content: An Integrated Marketing Guide
Blog
Making the Most of Your Content: An Integrated Marketing Guide

Most companies build their marketing over time, adding one piece to another as the company grows. When you first ...

Push vs. Pull Marketing: Getting Them to Work Together
Blog
Push vs. Pull Marketing: Getting Them to Work Together

Think about the last time you made a major purchase — the kind of thing that took more than a day to decide on. How did ...

Tired of Hunches? Taking the Guesswork Out of Marketing
Blog
Tired of Hunches? Taking the Guesswork Out of Marketing

Everyone needs to be marketing on Facebook. Email marketing is the best bang for your buck. TikTok is the next big ...

Need More Help? Talk to the Experts.

Contact Madison Taylor Marketing