Three simple words that speak volumes when it comes to marketing your product or service online. SEO is constantly in a state of flux, which is why it's always important to brush up on your knowledge and usage of it. Learning the tricks of the trade isn't difficult once you realize what you should be focusing on.
For our money, we'd suggest that you begin with these strategies:
Optimize for Mobile Traffic
The mobile phones that millions of people carry in their pockets on a daily basis have evolved far past their basic intended use. Rather than just make calls and send texts, smart phones are nothing less than powerful, pocket-size computers. More and more people are using their smart phones for a variety of tasks, from sending pictures and watching movie clips to controlling the thermostat in their homes from miles away. Online mobile traffic has exceeded desktop traffic, which makes it more imperative than ever that your company is able to take advantage of SEO by making your website "mobile-friendly" to ensure a good online experience while potential customers are on the go.
Increase Your Social Media Presence
Social media sites have evolved even more quickly than cell phones. In the beginning, they were little more than a way for friends and family to become reconnected, post pictures of their kids, and share countless cat memes. But now the use of social media is -- or should be -- a part of every business' marketing strategy. It is rare that you find a successful business without a Facebook page, Twitter account, etc. and that's because companies (and individuals) have realized the ease at which they can stay connected to their bread and butter. Even Big Bird now has a Twitter account -- think about that for a moment! Difference is, by utilizing SEO across these multiple platforms, you'll be even more popular than he is. Maybe.
Focus on ROI Instead of Keywords
In the past, keyword rankings were the holy grail of SEO. If a marketing company was able to submit a report to their clients that certain keyword combinations were ranking high on various websites, it was felt that they had successfully done their job. But these days, while keywords are still important, they've lost some of their impact when analyzing the success of a marketing company or its campaign. For example, knowing that your company is ranking number one in searches done for "where to find plastic doggy toys" is all fine and dandy, but it's impossible to know how that translates into dollars. Instead, you should be more concerned with your Return on Investment (ROI). As previously stated, keyword ranking is still important, but it's always better to receive a report outlining the number of lead conversions and profits than to be aware of where you're ranking on a particular search phrase.
Utilize More Precise Keywords and Search Phrases
Whaaaaat? Didn't we just say that you should be focusing on ROI instead of keywords? We're not backtracking here -- we just want to make sure that you understand the best way to use keywords and phrases so that you can make them successful, too. The basic idea here is to make them more precise. The use of broad keywords has been coming to an end in recent years because they simply aren't very effective. Yes, they're great at bringing in crowds of people. The problem, however, is that success with these visitors is very hit and miss. Targeted leads provide a higher rate of success and one way to do that is by developing keywords and search phrases that are more specific to your business and what people may be searching for.
With a new year comes new strategies that will help define your business and its success. The use of SEO across multiple platforms and understanding how to improve its effectiveness will help you reach your goals for 2015 and grow like never before. Focus on what we've discussed and you can conquer SEO like a rock star!