An Attractive Website May Be Your Most Powerful Weapon

Madison Taylor Marketing

Topics: Website Design



You can’t judge a book by its cover, but you CAN judge a website by its design - and according to research, people do. Google has conducted surveys that have revealed that it actually only takes 50 milliseconds for a user to formulate an opinion about a given website based on how it looks. That split-second decision is, of course, the determining factor in whether a visitor stays on your page or navigates away. That means web design must be a top priority for small to mid-size businesses who hope to grow their brand online. 

So, how can you make sure that the colors, spacing, symmetry, volume of text, fonts, image placement… and everything else… appeal to your consumer audience? The following tips will make sure that your web design is your greatest asset - not your greatest liability.

Keep It Simple

Google recently revealed that, while the 50 millisecond rule is the most accurate reflection of how long it takes users to make judgements, some users can even make decisions in as few as 17 milliseconds. These incredibly fast opinions are formed based on the perceived aesthetic value of your website, and the findings are clear: the more complex and “cluttered” your site appears, the more consumers will hate it, whereas the cleaner, simpler, and more familiar the site appears, the more users will love it.

Consider Eye Tracking Research

Further research has revealed that it takes about 2.6 milliseconds for a user’s eye to land on the “sweet spot” of your website; that is, the area(s) that’s most likely to influence their first impression. Knowing the patterns that a user’s eye typically follows can help you enjoy a higher degree of influence over the customer’s decision-making. Typically, users will first focus on your logo, before moving to the main navigation menu, the search box, the main image on your page, the main text, and then the bottom of the site. Make sure that these spots look immaculate in order to keep your readers interested and focused. 

Seek to Inspire

Studies have shown that consumers who make an emotional connection to a website or are inspired by a page are the most likely to form positive opinions about the site, thus staying longer and increasing the odds of a sale. The use of images and statements that appeal to a reader’s senses will inspire them to move forward with their goals and dreams. 

Be an Equal-Opportunity Website

It wasn’t too long ago that people only used computers to access websites. This just isn’t the case anymore. With an ever-growing number of adults relying on smartphones, tablets, and other mobile devices to access the Internet, businesses absolutely must respond in turn. It doesn’t matter how great your web design is if people can’t access your website, regardless of what type of device they’re utilizing. Making sure that your web design is responsible will ensure that whether your page’s visitors have stumbled upon your website from their PC or wearable technology, they’ll be able to easily view and navigate the entire site. This will keep more people on your page longer, decreasing bounce rates while increasing the likelihood that your message will be received and that you’ll see the results you desire (SALES!). 

So, how do you think your web design stacks up? It’s always a good idea to get a second (or third… or fourth) pair of eyes to take a look at your current design. Solicit the opinions of friends, family, and colleagues to get a better idea of what’s working - and what isn’t - for your site. And don’t forget to seek out a professional opinion.

Madison Taylor Marketing is happy to evaluate your web design and help you take your site to the next level. Give us a call to learn more. 

Next Step

Your company’s marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money.

Strategic Marketing Inbound Marketing
UX for Dummies

User experience, usually shortened to UX, is a hot topic in today’s digital world. It’s especially important in the ...

An Effective Website Design Means an Effective Website

  “Let’s check out their website!” Whenever someone hears the name of a company they’re not familiar with, the above ...

7 Tips to Make Your Website More User-Friendly

  How user-friendly is your business’s website? With so many of today’s consumers doing product research and completing ...

Down and Dirty Marketing Tips for Website Design

  Thinking about giving your website a makeover? While many people tend to view web design as a means of making a ...


  You’ve heard of the seven deadly sins, but what about the five deadly website blunders? At first glance, the word ...

An Explanation of Web Design Principles and How They Increase Conversions

  We’ve talked about how important web design is in past articles. We’ve covered the basics of responsive design, ...

The 5 Biggest Website Design Blunders

  Let’s face it - some websites just really suck. Yes, there are those that are obviously stuck in the dark ages (we’re ...

Website Design in 2017? Nah... Let’s Look at 2027!

  Now that we’ve had a few weeks to settle into the New Year, you’ve probably finally gotten used to writing “2017” ...

Incorporating eCommerce Ideals into Website Design

Back when the Internet first became a “thing”, the idea of having a business website was a bit of a novelty. From ...

Improve Your Website Design... By Simplifying It

By a show of hands, who out there has ever visited a website that appeared so convoluted that you couldn’t make heads ...

Designing a Website Form? Avoid These Boneheaded Mistakes!

A lot of time and effort go into designing an attractive website, appealing content, and an intuitive navigational ...

What Responsive Design Truly Means for Conversions

If you keep up with our blog, you've heard us mention the importance of "responsive" web design. Having us slam you ...

Need More Help? Talk to the Experts.

Contact Madison Taylor Marketing