How user-friendly is your business’s website? With so many of today’s consumers doing product research and completing orders online, it’s imperative that your website be up to snuff. If it’s too slow and sluggish, contains dated flash images, or is difficult to navigate, people will get frustrated and leave. The key to increasing sales and thriving in the digital world, then, is to make your website as intuitive and user-friendly as possible. The following tips will help.
1. Design a Responsive Site
In the past, it was pretty safe to assume that the majority of people coming to your website were gaining access through a desktop computer. Today, however, more than half of all online searches are conducted on mobile devices like smartphones and tablets. In order for your site to be user-friendly for mobile users, it must first be mobile-friendly. With responsive web design, you’ll be able to provide a totally flawless online experience for every user who visits your website - regardless of what type of device they’re using.
2. Logo Placement
Your logo is a visual representation of your brand and it provides your customers with cues about who you are and what you do. The proper placement of your logo on your website can allow for a more positive user experience. Experts have determined that the best place for a company logo is in the upper left corner of the site. This seems obvious, but you’d be surprised at how many businesses have gotten this wrong in the past.
3. Provide Contact Information
After reviewing all that your brand has to offer, your page’s visitors will likely want to reach out for more information. Whether it’s checking out your store hours or making a call to a representative, your prospective customers expect to find the contact information they need in order to move forward with the buying process. Make sure that your company’s name, phone number, address, and email address are prominent and easy to locate.
4. Consider a Chat Feature
Yes, there are still some people who like to pick up a phone and talk to someone but the majority of today’s consumers prefer online engagement. For this reason, we suggest that you consider building a live chat feature into your website in order to supplement your contact information.
5. Make Product Searches Simple
Your company probably has a huge inventory of super awesome products. You can’t just throw together a website with a jumbled up mix of photos of your stuff, though. The harder it is for your customers to find what they’re looking for, the more likely they’ll take their business elsewhere. Make it easy for your page’s visitors to navigate through your products by category or price range, and always make a simple search option available.
6. Set Up an eCommerce System
If your business website doesn’t currently accept online orders, we urge you to reconsider. People love being able to complete their shopping online so that they don’t have to be limited by store hours or locations. Designing your website with eCommerce capabilities will expand your reach and will make your site much more user-friendly.
7. Be Social
One other great way to make it easy for your customers to learn more about your products and to connect with your brand is to include links to relevant social media pages on your website. Make sure these icons are easy for your users to find and click on so they can continue engaging with your business.
It’s not enough anymore to just have a website - you must have a fully optimized and 100% user-friendly website. If you’re not sure if your website has what it takes to bolster your business, the experts at Madison Taylor Marketing can help.