In order to be successful as a business, you need to have the ability to establish a strong and meaningful connection with your customers. Although there are numerous ways to connect with consumers, one of the simplest and most effective means of doing so is through your brand’s logo. Take just a moment to think about your favorite brands - the companies that you’re most loyal to. What’s the first thing to pop into your mind? Chances are, it’s the brand’s logo.
As consumers, we come to recognize and associate company logos with the company’s unique identity and personality. The logo is what gives both existing and prospective customers an idea of what to expect from the business. In fact, you might even consider your logo to be the window into the soul of your business. Coming up with a company logo that will seal the brand image of your company is a task that should not be taken lightly. To help you come up with an image that will resonate with your audience and help you forge lasting relationships with your customers, we’ve compiled a list of five tips for logo design.
Tip #1: Make It Stand Out
In the world of business, it’s sometimes necessary to piggyback on the ideas of your competitors. You might, for instance, copy another company’s pricing model or social media strategy. When it comes to creating a logo, though, this is a terrible idea. The last thing you want is for your brand to be mistaken for a competitor, or to simply fade into the background noise. You need to come up with a logo that stands out, speaks for itself, and sets you apart from the crowd.
Tip #2: Keep It Simple
There’s no reason to make your brand’s logo overly complicated. The more convoluted an image or logo is, the harder it is for your audience to “get,” and the more difficult it will be for them to connect with and remember. Sometimes, the simplest idea is the best idea, so make sure that you keep it simple, clean, and memorable.
Tip #3: Choose Colors Strategically
Every aspect of your logo - including its color scheme - sends a message to your consumer audience. Why? In short, the human brain is actually hardwired to associate different colors with different moods and emotions. As an example, the color orange is generally associated with a more youthful or playful environment, whereas shades of black, silver, or gray tend to be viewed as more sophisticated and serious. Make sure that you select colors that are in line with your business goals in order to make the right connection with your customers.
Tip #4: Think Longterm
You don’t view your business as a passing craze, so why would you model your logo after a style or idea that’s trending now? If you expect your company to operate in perpetuity, you need to come up with a brand logo that will be truly timeless. Don’t box yourself into a specific window of time, or force yourself to come up with a new logo (rebrand) every few years. This is frustrating for your customers.
Tip #5: Know Your Limits
Understand what your brand can afford in terms of creating a logo. You don't want to take yourself out of business by coming up with an expensive logo that will make marketing too costly and challenging.
Do you need some help developing your brand’s logo and image? The pros at Madison Taylor Marketing know what it takes to fire up your brand and take it to the masses, and we are here to help. Give us a shout to learn more today.