5 SEO Tools for Your Arsenal

Madison Taylor Marketing

Topics: SEO

As a small business owner, you may sometimes feel that your website is a little fish in a vast ocean of competition. While it is true that major corporations seem to naturally find their way to the top of search engine results, though, that doesn't mean that your page can't move right up there with them. 

Search engine optimization (SEO) works to boost your search engine ranking, thus driving more traffic to your business and helping you to increase sales. If may sound like magic, but it's not. SEO takes a lot of planning, web savvy, and work in order to be effective. This post will explore 5 important SEO tools for small businesses to take advantage of for the highest success rate.

1. Google

Google should be for your very first stop when "shopping" for tools to fill your SEO toolbox. After all, where better to go than straight to the source?  Google offers a number of incredible SEO tools for small businesses including:

Google AdWords -- Take advantage of this device when looking for the best keywords for your content. AdWords will provide you with this information based on search volume.

Google Webmaster Tools -- Google provides access to the most detailed reports and website data, in addition to other valuable resources that will help you improve your site in Google Search results.

Google Analytics -- Not sure if your keywords are really grabbing the attention of the masses? Track if and how they are driving traffic to your site.

Google Trends -- Stay current by taking a look at what is presently trending on Google Search and learn from the past by looking into trend histories.

2. Ubersuggest

Sometimes coming up with SEO-friendly keywords can be challenging. Ubersuggest is a great tool for simplifying this process -- especially if you find that you keep getting stuck on the same search terms. By entering a keyword or phrase that applies to the type of content you are looking to provide to your customers, you'll receive a number of related terms to strengthen your SEO. This tool also takes a look at your base keyword and helps you to expand it depending on what's trending in real-life search queries. 

3. WooRank

Regardless of how new or old you are to the SEO game, it's important to be aware of where your strengths and weaknesses lay. WooRank is a versatile tool that works to review how SEO-friendly your website actually is. Various metrics including SEO, social media, mobile optimization, usability, etc. are used to analyze how and where the site could be improved to attract more traffic and keep users on your page longer. Although a single site can be checked for free, unlimited reviews can also be purchased so that you're constantly able to improve your pages.

4. Adwords and SEO Secrets

Newbies to the SEO game can take advantage of this free iOS app, which offers numerous resources designed to better acquaint you with how SEO can be used to increase traffic and sales, as well as useful tips and tutorials for doing so.

5. HubSpot SEO

HubSpot really is an all-in-one automating solution for handling everything that's related to SEO for you. The platform offers real-time SEO advice throughout the content generation process and provides advanced keyword targeting. It will also help you to expand social media reach and mobile optimization capabilities. 

With so many incredible tools at your command, there's no reason for you to get lost in the online shuffle ever again. There's also no reason for you to go it alone. Madison Taylor Marketing is ready to join your SEO team and take your business to the next level. Reach out to us today!

Next Step

Your company’s marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money.

Strategic Marketing Inbound Marketing
The 5 Most Common SEO Mistakes You Might Be Making

SEO is one of the most important disciplines for any marketer, especially in the digital world. Trying to keep up with ...

This Ain't Your Mama's SEO

As marketers, we’ve always prided ourselves on our ability to keep up with trends. But in the last few years, has ...

Simple Strategies to Strengthen SEO (Say That Ten Times Fast)

  Search. Engine. Optimization. Few phrases are capable of stirring the senses in quite the way that “SEO” is. Alright, ...

Marketing Brainstorm! SEO

Search Engine Optimization (SEO) is a critical component of your inbound marketing strategy. Because SEO trends tend to ...

SEO Strategies That Continue to Work in 2017

  As a business owner, you want to make sure that you’re always top dog in search engine results. Unfortunately, you’re ...

Avoid These SEO Mistakes for an Awesome Website

Whenever you're redesigning your business's website, your primary objective is to attract visitors and motivate them to ...

SEO Tips That Startups Should Definitely Follow

Startup companies are what the American Dream is all about, but launching these companies from infancy into a ...

10 Tips to Up Your SEO Game

What can happen in a single minute? Amongst other things, 571 websites can be created, 2 million Google searches can be ...

What is SEO?

There are few industries as fluid and ever-changing as marketing. Just 15 years ago businesses were considered to be on ...

What You Should Know about Google's Mobile-Friendly Update

One week from now -- April 21st, for the mathematically challenged -- Google will once again be making changes to its ...

Rocking SEO in 2015

Three simple words that speak volumes when it comes to marketing your product or service online. SEO is constantly in a ...

The Beginners Guide to Search Engine Optimization (SEO)

When business owners hear the term "Search Engine Optimization", thoughts of wonder, confusion, and even fear begin to ...

Need More Help? Talk to the Experts.

Contact Madison Taylor Marketing