THE MARKETING BLOG

Nurturing Your Existing Audience and Customers Rather Than Constantly Marketing to New Ones

Wed, May 16, 2018 @ 09:31 AM

 

Tons of attention is placed on constantly finding new customers. Whether it’s introducing them to your brand, drawing them to your website, or convincing them to give your products or services a try, the end goal is the same - convert leads into customers. 

That being said, it’s essential...

Is It Time to Invoke Snapchat For Your Site’s Content?

Mon, May 14, 2018 @ 10:36 AM

 

Snapchat launched seven years ago and was initially thought of as an also-ran in the realm of social media platforms. Not only did it come at a time when many people hadn’t branched out beyond Facebook and a few other social media platforms, its functionality of photos and videos disappearing...

Simple Social Media Tactics to Always Keep in Mind

Fri, May 11, 2018 @ 09:23 AM

 

Social media is a necessary part of being in business today - plain and simple. Business owners are able to meet customers where they are and provide meaningful, relevant content that, in turn, drives conversions and boosts business. 

Of course, it’s not that easy. It’s not like you can set...

The MTM Why Series: Why Does Your Business Need Community Management?

Thu, May 10, 2018 @ 09:48 AM

 

Social media platforms and techniques evolve all the time, but one thing has stayed constant: social media drives engagement and awareness, which convert casual observers into paying customers. As a restaurant owner, you know that social media is an important aspect of your business. But are...

How Your Restaurant Should Be Using Social Media

Tue, May 08, 2018 @ 09:43 AM

 

Social media platforms and techniques evolve all the time, but one thing has stayed constant: social media drives engagement and awareness, which convert casual observers into paying customers. As a restaurant owner, you know that social media is an important aspect of your business. But are...

Hello, Website Traffic! What Your Restaurant Can Start Doing Right Now

Fri, May 04, 2018 @ 09:49 AM

 

It’s no secret that websites are great tools for restaurants to attract customers. And if your website is effective, it doesn’t just function to give customers a glimpse of your menu or specials you’re running - it leads to butts in seats. 

But, what if your website traffic isn’t what it used...

5 Skills to Look for When Selecting a Marketer

Thu, May 03, 2018 @ 10:28 AM

 

Marketing might not be an exact science, but like most things, it takes a high level of expertise and the appropriate skills to make it work. Whether your business is a startup or has been up and running for a while, it’s important to know the types of skills that your chosen marketing team...

An Effective Website Design Means an Effective Website

Wed, May 02, 2018 @ 10:27 AM

 

“Let’s check out their website!”

Whenever someone hears the name of a company they’re not familiar with, the above exclamation - or a variation, of course - is their initial reaction. Today, it’s no longer a question of IF you have a website but instead what that website looks like and...

The MTM Why Series: Why Does Your Business Need a Blog?

Tue, May 01, 2018 @ 09:29 AM

 

Blogging sure has been taken for quite a ride, hasn’t it? What started as a way for the average Joe to rant and rave about everything under the sun has turned into one of the most useful tools in business. So, why is it so important that your business has a blog of its own? Here are some...

Today's Savvy Consumers and Green Businesses

Mon, Apr 23, 2018 @ 09:21 AM

 

 

“Going green” is an expression that gets bandied around a lot, but it means different things to different people. Some people drive electric cars, compost all their food, and have gone plastic-free, and others just put their green foot forward with recycling instead of tossing everything in...

Selecting the Right Cause for Your Business

Wed, Apr 18, 2018 @ 01:00 PM

 

While things are nowhere near perfect in our world, a new tide of social change has been rising over the last several years. Millions of people all around the globe are standing up for what they believe in and protesting the things they don’t. Naturally, this era of social change has also...

The "Fast Four" Blogging Tips

Wed, Apr 11, 2018 @ 09:49 AM

 

It’ll come as a shock to exactly no one when we say that we love blogging… love, love, love it! Not only does writing up a blog get our creativity flowing, but the advantages of drawing in new customers and giving current customers a reason to stick around simply can’t be denied. 

While in the...

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