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Why Smarketing is More Than a Buzzword

Sales and marketing teams haven't always gotten along. Both departments are working toward the same goals — to boost the bottom line of their respective companies — but there's a history of tension between them.

Strategic Marketing

Marketing has changed. And if you don’t have a robust, multi-channel plan in place, you’ll be left in the dust. Launch your business with our strategic marketing services.

Lessons from the Pilgrims for Your Thanksgiving Marketing
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Lessons from the Pilgrims for Your Thanksgiving Marketing

When the Pilgrims landed in the New World in the early 17th century, they faced a daunting task: survive on — and ...

Why Your Marketing Messaging Needs to Be Consistent
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Why Your Marketing Messaging Needs to Be Consistent

The best product in the world won’t make your company successful unless you have good marketing — but good marketing ...

Building a Marketing Plan — 10 Key Components
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Building a Marketing Plan — 10 Key Components

Without a marketing plan, your company’s marketing can get pretty sloppy. You might pursue channels that aren’t helping ...

Inbound Marketing

Content, social, SEO, buyer personas, and so much more: inbound marketing is today’s marketing. Our robust, holistic approach to inbound marketing will empower your business to meet your customers in the right place and at the right time, forging relationships that will last.

Inbound Marketing through the Lens of the Flywheel
Article
Inbound Marketing through the Lens of the Flywheel

If you’re a professional, chances are that you have seen, referenced, built or any number of other activities involving ...

The Sales Flywheel — Rethinking the Sales Funnel
Article
The Sales Flywheel — Rethinking the Sales Funnel

The sales funnel has been around for decades, and it’s been the go-to visual metaphor for the sales process for ...

How Social Media Can Make A Customer For Life
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How Social Media Can Make A Customer For Life

In July of 2018, a blogger and writer named Rosey Blair published a series of Instagram stories that were then seen by ...

Sales and Marketing Alignment

Your business grows best when sales and marketing work hand-in-hand. We’ll help identify areas of improvement and optimize handoffs between marketing and sales to boost conversion rates.

Why Smarketing is More Than a Buzzword
Article
Why Smarketing is More Than a Buzzword

Sales and marketing teams haven't always gotten along. Both departments are working toward the same goals — to boost ...

Keeping Customers vs. Making New Ones: The Ideal Balance
Article
Keeping Customers vs. Making New Ones: The Ideal Balance

You’ve heard it a million times before: it’s far more expensive to make a new customer than to keep an existing one. ...

The Sales Flywheel — Rethinking the Sales Funnel
Article
The Sales Flywheel — Rethinking the Sales Funnel

The sales funnel has been around for decades, and it’s been the go-to visual metaphor for the sales process for ...

Social Media Marketing

68% of Americans spend time on social media. If you’re not reaching them there, you’re probably not reaching them at all. Our strategic approaches are built to drive conversions, increase traffic to your site, and boost your bottom line.

Marketers On Social Media — Here's What Not To Do
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Marketers On Social Media — Here's What Not To Do

In only a decade, social media marketing has gone from a fringe market to bringing in nearly $10 billion a year in the ...

How To Drive Instagram Traffic To Your Website
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How To Drive Instagram Traffic To Your Website

As social media marketing channels go, Instagram is kind of the odd one out. You can post great content and attract ...

How Micro-Influencers Can Boost Your Brand
Article
How Micro-Influencers Can Boost Your Brand

As of March 2019, there are 15 Instagram accounts with more than 100 million followers. One is Instagram itself, and ...

Email Marketing

Your company’s marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money.

5 Email Marketing Mistakes to Avoid
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5 Email Marketing Mistakes to Avoid

There are lots of “rules” floating around the web for how to write proper marketing emails. Plain text emails, ...

How To Send Emails Your Customers Actually Want To Receive
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How To Send Emails Your Customers Actually Want To Receive

Last month, we wrote about how (and why) you should be segmenting your marketing email list. In short, segmenting helps ...

How (And Why) To Segment Your Email List
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How (And Why) To Segment Your Email List

Every few months, it seems like we hear a news story about how email marketing is dying, how no one opens emails any ...

Content Marketing

Content is king, and video is an increasingly critical aspect of digital marketing strategy. We’ll put all the pieces together into a cohesive plan so you can conquer content marketing.

Your 2020 Content Marketing Checklist
Article
Your 2020 Content Marketing Checklist

It's official: 2020 is here. We're closer to 2050 than we are to the year Indiana Jones and the Last Crusade came out. ...

How To Tell Better Stories
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How To Tell Better Stories

Here’s some information that won’t surprise you: there is a lot of content on the internet. There are 474,000 tweets, ...

How Personalized Content Will Save Your Marketing
Article
How Personalized Content Will Save Your Marketing

It’s no secret that customers these days are overwhelmed with marketing messages. Every day, customers will be exposed ...

Advertising

Move over, obtrusive outbound marketing. We’ll craft a unique digital strategy to spread the word about your business and drive conversions across channels.

Google Chrome Has A New Ad-Blocker. Will Your Ads Make The Cut?
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Google Chrome Has A New Ad-Blocker. Will Your Ads Make The Cut?

Ads are an ingrained part of the online experience, and Google knows this better than anyone — they brought in over ...

Why Emotion In Marketing Works And How To Use It Yourself
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Why Emotion In Marketing Works And How To Use It Yourself

Think of the best ads you’ve seen in recent years — the ones that made you share, want to buy, or talk to your friends ...

What Not To Do: 4 Bad Ideas In Recent Marketing
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What Not To Do: 4 Bad Ideas In Recent Marketing

Sometimes, despite everyone’s best efforts, marketing goes wrong. It’s not that the team behind a particular campaign ...

Branding

Your brand is your promise to customers - and it needs to be stellar. Our strategic approach to branding takes a holistic look at your business, your goals, and your competition to push your brand to the top of the pile.

Quick and Easy Ways to Grow Your Brand
Article
Quick and Easy Ways to Grow Your Brand

Who are you as a brand? Establishing a brand that customers identify with and feel connected to is an important part of ...

Why Branding is Important for Marketing
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Why Branding is Important for Marketing

We talk a lot about branding — how important it is to establish a brand, how you need a coherent message and image when ...

How Marketing Turned Red Bull Into A Cultural Icon
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How Marketing Turned Red Bull Into A Cultural Icon

In 1987, Dietrich Mateschitz discovered an “energy tonic” in Thailand, designed to make the drinker alert and awake. He ...

SEO

It’s not just about keywords anymore. Our SEO plans take a look at the big picture and provide you with solutions in development, content, on-page SEO, authority, indexing, and so much more.

4 Google Updates You Should Know About
Article
4 Google Updates You Should Know About

Marketing is a moving target, and maybe no aspect of the marketing world shifts faster than the world of SEO (search ...

The 5 Most Common SEO Mistakes You Might Be Making
Article
The 5 Most Common SEO Mistakes You Might Be Making

SEO is one of the most important disciplines for any marketer, especially in the digital world. Trying to keep up with ...

This Ain't Your Mama's SEO
Article
This Ain't Your Mama's SEO

As marketers, we’ve always prided ourselves on our ability to keep up with trends. But in the last few years, has ...

Website Design

Your company’s marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money.

UX for Dummies
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UX for Dummies

User experience, usually shortened to UX, is a hot topic in today’s digital world. It’s especially important in the ...

An Effective Website Design Means an Effective Website
Article
An Effective Website Design Means an Effective Website

  “Let’s check out their website!” Whenever someone hears the name of a company they’re not familiar with, the above ...

7 Tips to Make Your Website More User-Friendly
Article
7 Tips to Make Your Website More User-Friendly

  How user-friendly is your business’s website? With so many of today’s consumers doing product research and completing ...

Website Development

Your company’s marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money.

What Is Breadcrumb Navigation, and How Should You Be Using It?
Article
What Is Breadcrumb Navigation, and How Should You Be Using It?

In the famous fairy tale Hansel and Gretel, the two children drop crumbs of bread in the forest to help them find their ...

How Much Should a Good Website Cost?
Article
How Much Should a Good Website Cost?

Determining how much a website costs by looking at it is a lot like trying to guess what a car costs by watching it ...

Signs That Your Website Needs an Overhaul in 2018
Article
Signs That Your Website Needs an Overhaul in 2018

Fill in the blank: "Opinions are like ______. Everyone has one." If you said “websites,” then you’re absolutely ...

Marketing Consultation

Your company’s marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money.

What Business Leaders Can Learn From Marie Kondo
Article
What Business Leaders Can Learn From Marie Kondo

If you watch Netflix at all, you’ve doubtless seen Marie Kondo’s show Tidying Up in your suggestions. Maybe you’ve even ...

Why Smart People Make Stupid Mistakes
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Why Smart People Make Stupid Mistakes

You know this to be true: when someone else makes a mistake, it’s because they’re incompetent, stupid, and should never ...

Three Time Management Mistakes You Might Be Making
Article
Three Time Management Mistakes You Might Be Making

No matter how much experience you have in your chosen field, everyone’s a beginner at something. This might seem ...

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