THE MARKETING BLOG

How Much Should a Good Website Cost?

Mon, Jul 16, 2018 @ 12:08 PM

How Much Should a Good Website Cost?

Determining how much a website costs by looking at it is a lot like trying to guess what a car costs by watching it drive by. If you don’t know much about cars, you’re basically guessing based on looks.

 

The same thing goes for websites. You can get a lot of...

How to Build (And Actually Use) Buyer Personas

Thu, Jul 12, 2018 @ 09:26 AM

So what is a buyer persona?A buyer persona is basically a fictional, broad-strokes picture of your ideal customer — the person you most want buying your product. All your content, product development, sales approaches, even down to the design of your website will be designed with this persona in...

UX for Dummies

Mon, Jul 09, 2018 @ 10:21 AM

UX for Dummies

User experience, usually shortened to UX, is a hot topic in today’s digital world. It’s especially important in the inbound marketing model. 

If you’re hoping to be discovered by your customers rather than jumping in front of them, you’ll need to make sure they know how to use...

Lead Generation Hacks: Audience & Journey

Thu, Jul 05, 2018 @ 09:59 AM

In the inbound marketing world, lead generation is more important than ever. The days of being able to put ads on TV and reach huge, captive audiences are fading, as companies like yours are taking a less intrusive approach to marketing.

 

You’re not shoving your product in front of people who...

Lead Generation Hacks: Measuring Efficiency

Fri, Jun 29, 2018 @ 10:12 AM

In a previous post, we talked about the importance of a lead generation strategy to keep the wide end of the sales funnel full. In this post, we’ll talk about how you can tell how well your lead generation strategy is working.

5 Ways to Market Your Company’s Customer Loyalty Program

Mon, Jun 25, 2018 @ 09:33 AM

Implementing a customer loyalty program is a great way to keep your customers coming back to your business. Offering customers something that first-time and infrequent buyers don’t get makes your existing, loyal customers feel special and appreciated. But now that you’ve researched different...

Fear Not, Craft Brewers! Great Marketing Is Totally Brewable (er...Doable)

Thu, Jun 21, 2018 @ 09:48 AM

This is for all you craft brewers out there, whether you’re owners, wort-makers, or mash-tun-scoopers. The craft beer industry is built on mavericks doing their thing and telling stories through their beer, and great marketing can help you get there.

 

One roadblock to taking your brewery to the...

Simple Strategies to Strengthen SEO (Say That Ten Times Fast)

Tue, Jun 19, 2018 @ 11:20 AM

Search. Engine. Optimization. Few phrases are capable of stirring the senses in quite the way that “SEO” is. Alright, so it’s not the sexiest thing on the planet to talk about. But do you know what? It’s important. It’s kind of like your refrigerator - sure is nice when it works, and oh good...

Let’s Chat About Micro-Influencers and How They Can Grow Your Brand

Fri, Jun 15, 2018 @ 09:23 AM

In the last seven years, Instagram has gone from a brand-new service to an 800-million-user juggernaut. Those users spend an average of half an hour a day scrolling through their feeds, and as a result companies have spent over a billion dollars in advertising on Instagram in the last year....

6 Rules of Thumb for Building an Awesome Content Calendar

Tue, Jun 12, 2018 @ 12:07 PM

Your content calendar should hold a high place of importance in your overall digital strategy. However, the idea of building one out can feel a little daunting - where do you begin? How do you convey who you are to the masses? We’ve compiled six rules of thumb to get you started on the journey...

Why Does Your Business Need Inbound Marketing?

Tue, Jun 05, 2018 @ 09:00 AM

 

Inbound marketing - the process of attracting customers to your company by way of social media, SEO, content creation, and other techniques - has become the bread and butter across multiple industries. For many, gone are the days of outbound calling and other intrusive strategies. Now,...

Prior to Publishing, Check off These Items for a Stellar Content Strategy

Mon, Jun 04, 2018 @ 09:43 AM

 

Dare we say that content is the soul of your marketing strategy? As a matter of fact, we DO dare say that, because it’s absolutely true!

The trick, of course, is to publish content the right way. If you go off half-cocked, you’ll never achieve your goals and your attempt at publishing...

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