Why Were So Many Super Bowl Commercials About Robots?
Robots are nothing to worry about. At least, that’s what this year’s Super Bowl commercials would have you believe. No fewer than half a dozen of the year’s most expensive TV spots featured robots, whether they were telling us to buy something or telling us why not to.
But why? Why are robots at the top of everyone’s mind? And why did the execs on Madison Avenue think they’d resonate right now? .