Competition Means Your Marketing Needs To Stand Out
Businesses need to grow. It’s the fundamental business objective that drives all the others — turning a profit, hiring top-shelf employees, marketing, and customer service all rely on growth to sustain them.
What that means is that whether you’re the owner, the CMO, or just a content creator, you need to be thinking about the most effective way to advance your brand. Maybe you’ve poured money into campaigns, influencers, and web design, but you’re not seeing results. Why is that?
In Intro to Marketing, the professor made sure we took away one thing: if you want a brand to succeed, it needs two things: it needs to be distinct, and that distinction needs to be relevant. You’ll never succeed if you don’t stand out, and standing out is only useful if it’s a meaningful difference to consumers. Crystal Pepsi was different, sure, but no one cared.
Luckily, there are tons of ways to make a business stand out in a meaningful, appealing way that draws in customers and keeps them around for the long run. Obviously, the strategy you take will depend on the type of business you run, but here’s how some other brands have done it.