The Relationship Between SEO and Social Media
If you’re building a marketing strategy, SEO and social media are two phrases that you’ve probably heard a lot. SEO is especially important in the inbound marketing world, which relies on potential customers finding you through their own research process — a process that often involves organic search.
But in the last decade or so, social media usage has exploded worldwide. Users flocked to the internet, companies followed them, and now social media marketing is a $13 billion industry in the U.S. alone.
So which is more important? The truth is, these two channels are not at odds with each other. They’re both important. And if you plan your campaigns right, they can both be integral cogs in your marketing strategy.