THE MARKETING BLOG

Last-Minute Holiday Marketing Tips for Your Hotel

Thu, Dec 14, 2017 @ 01:35 PM

We certainly don’t need to tell you how popular hotels become over the holidays. An increase in travel to see family and friends has tons of people hitting the road and taking to the sky to see loved ones all across the country and beyond. While some of these travelers may be staying in a family...

Looking Back at the Marketing Pitfalls and Promises of 2017

Tue, Dec 12, 2017 @ 03:10 PM

The month of December is a truly special time of year. This is the period in which we take the time to reflect on the previous months and make plans for how to better ourselves in the future. In the world of inbound marketing, this means performing an honest evaluation of your successes and...

10 Ways to Increase Profits Thru Social Media (part 2 of 2)

Fri, Dec 08, 2017 @ 12:20 PM
Social media is an exciting marketing tool that any business can utilize for their brand. Just a couple of days ago, we regaled you with a tale of how to improve your company’s profits through the use of social media platforms. If you missed it or would like a quick refresher, feel free to click...

10 Ways to Increase Profits Thru Social Media (part 1 of 2)

Wed, Dec 06, 2017 @ 11:15 AM
Social media has become a part of our everyday lives. Although there are some drawbacks in terms of information (and opinion) overload, the benefits gained by businesses cannot be oversold. If used properly and wisely, social media can increase your company’s profits in both small ways and in...

5 Awesome Christmas Marketing Ideas for Your Business

Fri, Dec 01, 2017 @ 04:12 PM

Halloween is already becoming a distant memory. Thanksgiving is behind us, and our waistlines couldn’t be happier. So, what’s next? Oh yeah... that’s right... Christmas!

Reasons to Leave Social Media Marketing to the Experts

Wed, Nov 29, 2017 @ 11:30 AM

It’s no secret that social media is a powerful tool for businesses looking to expand their customer reach. The problem is that too many businesses try to go it on their own -- and that can quickly cause problems that impact their bottom line. If you want to maximize the effect of the various...

How to Make Testimonials Really Count for Something

Mon, Nov 27, 2017 @ 02:28 PM
Even though testimonials might seem a little blasé, most websites that sell products or services utilize them to provide customers with a small amount of insight into the experiences of others. At times, this is the second best thing to word of mouth, so there’s a good reason to take these...

Here’s What Happens When You Skip Black Friday

Fri, Nov 24, 2017 @ 02:05 PM
Another year. Another Black Friday. Did you enjoy an influx of customers? Did your company decide to take advantage of the rush? Or did you sit back and relax while others scrambled around in their post-turkey daze? Black Friday has become as much of a tradition for millions of shoppers as...

Twitter Doubles Its Character Count - But Should You Use It?

Wed, Nov 22, 2017 @ 11:05 AM
The day has finally arrived. After years of being forced to fit everything you want to say into a mere 140 characters, Twitter has doubled its character count to 280 (feel free to check our math on that, Mr. Zuckerberg). The question is... should you take advantage of this increased character...

The Myths of Video Marketing That You Must Ignore

Mon, Nov 20, 2017 @ 10:15 AM

Social video is super hot right now. More and more people are watching video content on platforms like Facebook and Instagram than ever before, and they’re engaging with and sharing that content with their friends. As a result, a growing number of marketers are upping their video marketing...

4 Reasons to Leave Social Media Marketing to the Experts

Thu, Nov 16, 2017 @ 11:15 AM
Running a business takes a lot of time and hard work. While you know that you need to be marketing your brand, then, you might struggle to find the time to get the word out about your products and services. Wouldn’t you rather be able to spend your time focusing on doing what you do best and...

5 Tips to Building a Logo and Brand That Will Draw in Customers

Tue, Nov 14, 2017 @ 04:29 PM
In order to be successful as a business, you need to have the ability to establish a strong and meaningful connection with your customers. Although there are numerous ways to connect with consumers, one of the simplest and most effective means of doing so is through your brand’s logo. Take just...

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