Fortunately for you, our four-part series on the subject is here. We’re here to tell you everything you need to know about community management in simple, easy-to-understand, and easy-to-apply terms so that you can actually do something with the information.
Email can be a lethal marketing weapon. It can drive website traffic, boost customer loyalty and lead to sales. Best of all, it is an inexpensive marketing channel. Cha-Ching. The real dilemma is how to accomplish that without violating the rules of email engagement. Email marketing requires a certain finesse in order to conquer your marketing objectives, while not alienating or annoying your audience. So, we’ve compiled a list of nine email best practices to get you started.
Inbound Marketing is a complete methodology intended to attract people to your website, interact with buyer personas in a meaningful way, convert them into leads, nurture them through the sales funnel and then close them as a customer. Here's our tips, tricks and overall guide to completely conquering your inbound marketing from start to finish.
Public relations just ain’t what it used to be
While the basic concept is still the same (we are, after all, still trying to attract the attention of a target audience to drive sales), our methods have changed. Traditional public relations are continuing to move into the digital realm, and that means a total shift in focus.