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Marketing Resources


Community management
 

What it is and how you can conquer it

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Fortunately for you, our four-part series on the subject is here. We’re here to tell you everything you need to know about community management in simple, easy-to-understand, and easy-to-apply terms so that you can actually do something with the information.

 

 

 

email marketing 

The 10,000 ft View 

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Email can be a lethal marketing weapon. It can drive website traffic, boost customer loyalty and lead to sales. Best of all, it is an inexpensive marketing channel. Cha-Ching. The real dilemma is how to accomplish that without violating the rules of email engagement. Email marketing requires a certain finesse in order to conquer your marketing objectives, while not alienating or annoying your audience. So, we’ve compiled a list of nine email best practices to get you started.

 

 INBOUND Guide 

Harnessing the Power of Inbound Marketing

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Inbound Marketing is a complete methodology intended to attract people to your website, interact with buyer personas in a meaningful way, convert them into leads, nurture them through the sales funnel and then close them as a customer. Here's our tips, tricks and overall guide to completely conquering your inbound marketing from start to finish.  

 

 

 

 Public Relations 411

Public relations just ain’t what it used to be 

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While the basic concept is still the same (we are, after all, still trying to attract the attention of a target audience to drive sales), our methods have changed. Traditional public relations are continuing to move into the digital realm, and that means a total shift in focus.

 

 


Content Marketing Guide 

Content is Still King 

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No one marketing tactic has had quite the impact on content development as inbound marketing. It doesn’t seem like all that long ago when marketers were only required to develop content when they had to promote a new product or sale. These days, however, fresh content needs to be regularly delivered to target audiences on the “silver platters” of business blog pages, social media, videos, ebooks, webinars, and more. Now that’s a tall order. 

 

Event Marketing 

Hosting an event is a big friggin’ deal

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While the basic concept is still the same (we are, after all, still trying to attract the attention of a target audience to drive sales), our methods have changed. Traditional public relations are continuing to move into the digital realm, and that means a total shift in focus.

 

 

 

  

 INCREASING CONVERSIONS  

Marketing Optimization 

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Online marketing allows for definitive knowledge pertaining to the number of people exposed to your advertisements, when they were seen, and how they responded to your efforts. We can even learn about what makes our consumer audience tick, and how to better cater to their needs. The key to attaining this information and obtaining valuable insights, though, comes from the constant improvement of inbound marketing via intelligent analysis.

 

 

 SOCIAL MEDIA 

Tips and Tricks for Social Media Marketing

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Marketing is all about meeting people where they are and social media is fast becoming the place where most people around the globe are hanging out. Given that fact, you can’t afford to not be participating in the conversation. Social media has become a part of consumers lives, it’s time for you to start taking advantage.

 

 

DIGITAL ADVERTISING  

 

The World of Online Advertising

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The world of online advertising can seem a bit daunting when you first dive into it, especially since so much has changed in the past decade. So what we’d like to do is break down the barriers a bit and explore some of the details involved to give you an idea of what to expect. 

 

   

Guide to seo 

Your Guide to Cracking the SEO Problem

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There are few industries as fluid and ever-changing as marketing. Just 15 years ago businesses were considered to be on the cutting edge of the ad game if they had their own website. Soon it became clear that this was no longer enough - instead, companies were required to customize their content to attract web traffic and boost search engine rankings.

 

   Lead Generation 

It's Time for Conversions and Sales From Marketing

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Without leads, everything else in your marketing campaign serves no real function. Since lead generation is absolutely vital to every marketing effort, we don't want to zip through it and simply give you a few tips and tricks here and there. So in this download, we'll be exploring nearly everything there is to know about lead generation. 

 

 

 

 

 wEBSITE DESIGN 

Improving Your Website Design

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Want to attract more visitors to your website? Convert casual visitors into leads? Boost online sales? All of these objectives are heavily dependent upon web design. Every aspect of your site’s design, including colors, fonts, images, videos, etc., plays a role in determining how successful your online marketing efforts will be.