You can’t judge a book by its cover, but you CAN judge a website by its design - and according to research, people do. Google has conducted surveys that have revealed that it actually only takes 50 milliseconds for a user to formulate an opinion about a given website based on how it looks. That split-second decision is, of course, the determining factor in whether a visitor stays on your page or navigates away. That means web design must be a top priority for small to mid-size businesses who hope to grow their brand online.
If yours is like most businesses, you probably see a new year as a “reset” or a chance for a new beginning. THIS is going to be YOUR year! You’re going to achieve your goals, you’re going to reach new heights, you’re going to inspire your team, you’re going to build a bigger audience…
You’re going to step up your content marketing game!
It’s pretty difficult to imagine a world without social media in it. We bet if you think back reeeal hard, though, you might be able to remember what things were like when Facebook for business was a new concept…
If you’re anything like us, you worried a lot about being “cool” in high school. No matter how popular or unpopular you were, all of your decisions revolved around what your peers were going to think. And even though your parents probably told you that being cool didn’t really matter, you scoffed at their wisdom and made it your mission in life to be as cool as you could possibly be.
Now that we’ve had a few weeks to settle into the New Year, you’ve probably finally gotten used to writing “2017” when filling out the date on forms and papers, right? No? Well, if not, that’s okay. You HAVE, however, likely started giving some serious thought to how to improve your business website in the new year. After all, online trends are constantly changing, and if you don’t keep up, your website will quickly become passé and irrelevant.
Your business offices are located in a prominent part of the city. Your products have been carefully developed for maximum aesthetics and performance. You offer services that are far superior to any of your competitors. Your prices are to die for.
So… why isn’t anyone buying your stuff?
In the old days, marketers like yourself had to do all of the pursuing. Your goal was to create generic messages that would be blasted at the masses and would hopefully inspire some of its recipients to buy something from you. Inbound marketing takes you out of the role of the pursuer and actually allows to you be pursued.
With inbound marketing, you’re allowing your prospective customers to seek you out. When they have a need for the types of products or services that your brand has to offer, they begin the hunt. They go online and start searching for a brand that will meet their needs.
Much like a person is on the prowl for a partner that is attractive, witty, intelligent, and like-minded, a consumer will be most drawn to a brand that has taken the time to groom its website for aesthetics and functionality, and that works to develop helpful, engaging, and original content that speaks to their unique voice. If your online presence is up to snuff, you’ll find that countless consumers are attracted to you and begin to pursue you and all that you have to offer.
The “Wooing” Stage
The relationship between a business and a consumer is about more than just looking pretty, though. Sure, you’ve done your job to attract eligible suitors, but now it’s actually time for the roles to switch a bit. Instead of simply sitting there and resting on your laurels, you need to keep alluring and interesting your readers with fresh, new content that will cater to their needs and wants. This means staying on top of consumer trends, listening to your audience, and constantly impressing them with your knowledge, your wit, and your awesome vibe!
Get Dat Number!
So, your customer has sought you out and has become very interested in all that you have to offer. You’ve been flirting with the idea of a consumer-brand relationship for awhile now. Are you really going to let that prospect walk away without getting their number? Of course not! This is your opportunity to be smooth with your landing pages. Gently sweet talk your prospect into slipping you their digits so you can follow up - but make it worth their while. Offering them something valubale in exchange will up the ante.
Seal the Deal
Now that you’ve got their number, it’s time to close the deal! But now isn’t the time to be pushy or to act like you’re “owed” something for your efforts. Continue to charm your prospect, to express your sincere gratitude in their interests, and to flatter him or her. A firm but gentle approach is the best way to go.
The Ongoing Relationship
Don’t be the kind of marketer that makes a sale and never calls back! It’s important to follow up with your customers, listen to their feedback, and continue to interact with them via ongoing inbound marketing and social media efforts in order to maintain a healthy relationship and continue to do business together. And hey - maybe next time, they’ll even bring a friend!
Inbound marketing may not sound very sexy at first, but there’s a lot of romance to the process. Let us show you how to improve your game. Give the professionals at Madison Taylor Marketing a call today.