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The Marketing Blog

An Attractive Website May Be Your Most Powerful Weapon

Posted by Madison Taylor Marketing on Fri, Feb 17, 2017 @ 03:32 PM

You can’t judge a book by its cover, but you CAN judge a website by its design - and according to research, people do. Google has conducted surveys that have revealed that it actually only takes 50 milliseconds for a user to formulate an opinion about a given website based on how it looks. That split-second decision is, of course, the determining factor in whether a visitor stays on your page or navigates away. That means web design must be a top priority for small to mid-size businesses who hope to grow their brand online. 

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Topics: Online Marketing, website design, website marketing, Denver marketing, Denver website design

What Does McDonald’s Know About Branding? McEverything!

Posted by Madison Taylor Marketing on Wed, Feb 15, 2017 @ 01:25 PM

“Have you had your break today?”

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Topics: Branding, Online Marketing, Denver marketing, McDonald's, brand identity, Big Mac

2017: The Year of Content Creation

Posted by Madison Taylor Marketing on Thu, Feb 09, 2017 @ 01:30 PM

If yours is like most businesses, you probably see a new year as a “reset” or a chance for a new beginning. THIS is going to be YOUR year! You’re going to achieve your goals, you’re going to reach new heights, you’re going to inspire your team, you’re going to build a bigger audience…

You’re going to step up your content marketing game!

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Topics: Online Marketing, content creation, content marketing, Denver marketing, marketing plan

Want Your Social Media to Really Blast Off? Turn to NASA!

Posted by Madison Taylor Marketing on Tue, Feb 07, 2017 @ 02:34 PM
After days, weeks, and sometimes even months of hard work and dedication, it’s time for your campaign launch. It’s a nerve-wracking experience, as you wonder whether or not all of your efforts are enough to produce the desired result, or if it has all been in vain. Everything comes down to this - the moment of truth.
 
NASA refers to this moment as “lift-off”. No, marketing isn’t exactly rocket science, but the two do share some similarities, and there are definitely some valuable lessons that marketers can learn from those employed by NASA. Don’t believe us? Read on for a few space-proven tips that will step up your marketing game.
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Topics: Branding, Online Marketing, Social Media, Denver marketing, NASA

The 5 Biggest Website Design Blunders

Posted by Madison Taylor Marketing on Fri, Feb 03, 2017 @ 03:41 PM
Let’s face it - some websites just really suck. Yes, there are those that are obviously stuck in the dark ages (we’re talking about YOU, slow-loading and flash-using website that hasn’t been revamped since 1999!), but there are also websites that suck on a subtler level. These are the sites that actually look pretty nice and are relatively current, but still baffle and annoy users while yielding NO results! What the heck is that about?
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Topics: SEO, CTAs, content creation, SEO marketing, Denver marketing

Evolving Your Company's Social Media

Posted by Madison Taylor Marketing on Wed, Feb 01, 2017 @ 04:05 PM

It’s pretty difficult to imagine a world without social media in it. We bet if you think back reeeal hard, though, you might be able to remember what things were like when Facebook for business was a new concept…

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Topics: Facebook, Social Media, content creation, Denver marketing, creativity

Why Your Company Is So Much Cooler If You Have a Blog

Posted by Madison Taylor Marketing on Fri, Jan 27, 2017 @ 11:55 AM

If you’re anything like us, you worried a lot about being “cool” in high school. No matter how popular or unpopular you were, all of your decisions revolved around what your peers were going to think. And even though your parents probably told you that being cool didn’t really matter, you scoffed at their wisdom and made it your mission in life to be as cool as you could possibly be.

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Topics: Blogging, content sourcing, content creation, business tools, Denver marketing, cool factor

Website Design in 2017? Nah... Let’s Look at 2027!

Posted by Madison Taylor Marketing on Wed, Jan 25, 2017 @ 11:12 AM

Now that we’ve had a few weeks to settle into the New Year, you’ve probably finally gotten used to writing “2017” when filling out the date on forms and papers, right? No? Well, if not, that’s okay. You HAVE, however, likely started giving some serious thought to how to improve your business website in the new year. After all, online trends are constantly changing, and if you don’t keep up, your website will quickly become passé and irrelevant.

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Topics: Online Marketing, website design, Denver marketing, 2017, trending

Is Your Marketing Strategy the Weakest Link?

Posted by Madison Taylor Marketing on Mon, Jan 23, 2017 @ 02:43 PM

Your business offices are located in a prominent part of the city. Your products have been carefully developed for maximum aesthetics and performance. You offer services that are far superior to any of your competitors. Your prices are to die for. 

So… why isn’t anyone buying your stuff?

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Topics: Inbound Marketing, Social Media, marketing strategy, Denver marketing, weakest link

Can Inbound Marketing Be Sexy? (Hint: Yes!)

Posted by Madison Taylor Marketing on Fri, Jan 20, 2017 @ 04:14 PM
Inbound marketing is more than just another method of making a sale (although it is a pretty damn effective sales tactic!). It’s more than just daily, repetitive work. It’s more than just cramming your message down someone’s throat and hoping that they respond. In fact, it’s a subtly sexy and romantic art that will win over the hearts of your prospective customers while boosting your confidence and allowing you to expand your reach. Here’s a breakdown of how it works:

The Pursuit

In the old days, marketers like yourself had to do all of the pursuing. Your goal was to create generic messages that would be blasted at the masses and would hopefully inspire some of its recipients to buy something from you. Inbound marketing takes you out of the role of the pursuer and actually allows to you be pursued. 

With inbound marketing, you’re allowing your prospective customers to seek you out. When they have a need for the types of products or services that your brand has to offer, they begin the hunt. They go online and start searching for a brand that will meet their needs. 

Much like a person is on the prowl for a partner that is attractive, witty, intelligent, and like-minded, a consumer will be most drawn to a brand that has taken the time to groom its website for aesthetics and functionality, and that works to develop helpful, engaging, and original content that speaks to their unique voice. If your online presence is up to snuff, you’ll find that countless consumers are attracted to you and begin to pursue you and all that you have to offer.

The “Wooing” Stage

The relationship between a business and a consumer is about more than just looking pretty, though. Sure, you’ve done your job to attract eligible suitors, but now it’s actually time for the roles to switch a bit. Instead of simply sitting there and resting on your laurels, you need to keep alluring and interesting your readers with fresh, new content that will cater to their needs and wants. This means staying on top of consumer trends, listening to your audience, and constantly impressing them with your knowledge, your wit, and your awesome vibe!

Get Dat Number!

So, your customer has sought you out and has become very interested in all that you have to offer. You’ve been flirting with the idea of a consumer-brand relationship for awhile now. Are you really going to let that prospect walk away without getting their number? Of course not! This is your opportunity to be smooth with your landing pages. Gently sweet talk your prospect into slipping you their digits so you can follow up - but make it worth their while. Offering them something valubale in exchange will up the ante. 

Seal the Deal

Now that you’ve got their number, it’s time to close the deal! But now isn’t the time to be pushy or to act like you’re “owed” something for your efforts. Continue to charm your prospect, to express your sincere gratitude in their interests, and to flatter him or her. A firm but gentle approach is the best way to go.

The Ongoing Relationship

Don’t be the kind of marketer that makes a sale and never calls back! It’s important to follow up with your customers, listen to their feedback, and continue to interact with them via ongoing inbound marketing and social media efforts in order to maintain a healthy relationship and continue to do business together. And hey - maybe next time, they’ll even bring a friend!

Inbound marketing may not sound very sexy at first, but there’s a lot of romance to the process. Let us show you how to improve your game. Give the professionals at Madison Taylor Marketing a call today.

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Topics: Inbound Marketing, Denver marketing, sexy marketing, seal the deal, pushing the envelope, customer relations

 

 

 

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