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The Marketing Blog

Finding and Keeping New Customers: A Quick Guide to Inbound Marketing

Posted by Madison Taylor Marketing on Mon, Mar 27, 2017 @ 02:40 PM

Do you enjoy constantly seeking out new customers through print ads, tv commercials, and cold calls? 

No? Good. Your target audience doesn’t enjoy it, either. In fact, they hate your outbound marketing tactics so much that they’re constantly coming up with new ways to opt out of advertising altogether. Fortunately, there’s a way to generate a crazy amount of new, qualified leads without having to force-feed your message to the masses. It’s called inbound marketing, and if you haven’t tried it out yet, you should.

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Topics: Inbound Marketing, Social Media, buyer personas, content creation, Denver marketing

More Ways that 2017 is the Year of Content Creation

Posted by Madison Taylor Marketing on Thu, Mar 23, 2017 @ 01:27 PM
As stated in our previous blog, we've named 2017 the year of content creation! Perhaps you already have a blog, but you’ve been slacking off a bit on keeping it updated. Maybe you’ve heard about the positive impact of blogging on SEO, but you haven’t been sure where to begin in the process of launching your own blog. Whatever the case may be, it’s time to stop putting your blog on the back burner and start creating exciting new content today. 
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Topics: Inbound Marketing, Writing, content management, content creation, Denver marketing

Does Your Marketing Campaign Need More Cowbell?

Posted by Madison Taylor Marketing on Tue, Mar 21, 2017 @ 12:24 PM
Have you ever felt like your marketing campaign is missing something? You can’t quite put your finger on it. On paper, it seems like you’re doing everything right, but in execution, it just appears to be a little flat. You feel like it needs something a little extra in order to take you where you need to be going.
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Topics: marketing strategy, lead generation, Denver marketing, Saturday Night Live, SNL

Why the World Would End Without Branding

Posted by Madison Taylor Marketing on Fri, Mar 17, 2017 @ 11:25 AM

Branding makes the world go ‘round. Whether it’s good or bad, branding is what makes it possible for life as we know it (as least in a business/consumer sense) to continue, and without it, we’d all be lost. Even so, there are many people who claim that the world would be a better place with less marketing and advertising. If you’re one of those people who has grown disenchanted with the advertising game, we urge you to reconsider. What would a world without branding really look like? And would it be better…or worse?

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Topics: Branding, Online Marketing, brand awareness, Denver marketing

Here's why your business is better with a blog

Posted by Madison Taylor Marketing on Tue, Mar 14, 2017 @ 02:16 PM

Think your company is too cool for a blog? Ha! The truth is that having a blog makes your company a hell of a lot better. Not convinced? Read on to see for yourself how blogging can give your brand a personality makeover that will allow you to stand out and shine.

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Topics: Blogging, Social Media, content creation, blog marketing, Denver marketing, cool factor

A SECOND LOOK AT Website DESIGN Blunders

Posted by Madison Taylor Marketing on Fri, Mar 10, 2017 @ 04:13 PM

You’ve heard of the seven deadly sins, but what about the five deadly website blunders?

At first glance, the word “deadly” might seem dramatic in describing mistakes made during the web design process, but deadly is exactly what they are. No matter how great your product is or how spectacularly your content has been written, you have the potential to kill your business when you fall prey to these grave website blunders - and no one is immune. A couple months ago, we looked at five common website design blunders, but now we're back with more. Even the greatest brands can make mistakes, so it’s important that you be constantly vigilant and maintain a strong awareness of your company's website desigm, so we've returned with five more deadly blunders and how you can effectively avoid making them.

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Topics: Social Media, content creation, Denver marketing, Denver website design, blunders

An Explanation of Design Principles and How They Increase Conversions

Posted by Madison Taylor Marketing on Wed, Mar 08, 2017 @ 01:13 PM

We’ve talked about how important web design is in past articles. We’ve covered the basics of responsive design, understanding how to attract consumer interest without overwhelming them with clutter and information, and how important it is to make sure your site is easy to navigate. All that stuff is critical for luring your prospective customers in and building their trust, but what about sealing the deal? 

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Topics: Online Marketing, responsive design, Denver marketing, Denver website design, persuasive design

Chocolate and Peanut Butter? Almost as Tasty as Marketing and Social Media!

Posted by Madison Taylor Marketing on Mon, Mar 06, 2017 @ 03:29 PM
Social media and content marketing truly are a match made in heaven, and we’re not the only ones who think so. In fact, recent studies have shown that as many as 93% of B2B marketers consider social media to be one of their top five most valuable content marking tools. 

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Topics: Online Marketing, Social Media, content marketing, Denver marketing, peanut butter

Why Content Creation Should Be Left to the Professionals

Posted by Madison Taylor Marketing on Fri, Mar 03, 2017 @ 01:25 PM

Thinking about starting a blog for your business? Awesome!

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Topics: Inbound Marketing, Search Engine Optimization, SEO, content creation, Denver marketing

How to Be Unpopular in the Branding World

Posted by Madison Taylor Marketing on Wed, Mar 01, 2017 @ 02:50 PM

People are very loyal to the brands they love… and very vocal about the brands they hate. Be honest - at one time or another, you’ve probably grown excited about a new product just because it was being put out by your favorite brand, or have trash talked a product you’ve never even tried just because it was produced by a brand on your sh*t list. We all do it, but why? What makes us love one brand and hate another? What is it that makes some brands so darn unpopular? The following list of ways to become unpopular in the branding world will help you to better understand what turns consumers off so that you can avoid disaster.

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Topics: Branding, Marketing, Social Media, Denver marketing, brand identity, social brand

 

 

 

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