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The Marketing Blog

SEO Strategies That Continue to Work in 2017

Posted by Madison Taylor Marketing on Thu, May 25, 2017 @ 12:55 PM

As a business owner, you want to make sure that you’re always top dog in search engine results. Unfortunately, you’re way too busy and are focused on too many other things to be able to dedicate any time to monitoring the latest Search Engine Optimization strategies and trends. 

Because you’re still deploying decade-old SEO tactics, you’re starting to see fewer results and a significantly reduced return on your investment. Does this mean that you need t to ditch all of your old SEO plans and start from scratch? The good news is that SEO strategies are still relevant and useful in 2017, but you will need to make a few updates in order to be successful. Here’s a look at what’s still good this year, and how to get the most benefit from deploying these strategies.

Quality Content

Back when businesses were first discovering SEO, it was pretty easy to stuff web pages, blogs, and other web content full of keywords and obtain successful results. Today, however, taking this approach will absolutely kill your rankings - and could even get you in trouble with Google. The concept of keyword stuffing is dead, but the creation of content lives on after evolving into something much better. By dedicating time to anticipating consumer interests and needs, you can develop high-quality content that will attract and engage your target audience. The more relevant, useful, and helpful content you put out into the world, the more you will be repaid in boosted search engine rankings.

Local Search

Consumers frequently go online to search for local businesses that offer the goods and services that they need. It’s important, then, that your content be directed at people in your region, rather than those on the other side of the globe. In the dark ages of SEO, businesses would try to improve local search rankings by using the names of their city and/or state frequently throughout their content - another form of keyword stuffing! Today, there’s a better way. We recommend building up listings on sites like Google Business and Yelp. These are 100% free, will indicate where you are located, will boost local rankings, and will allow your customers to learn more about you. In addition, make sure that you always complete your location and/or contact pages in a way that is optimized for local search.

Meaningful Relationships

The buddy system has always been a part of SEO. Businesses have long been trying to boost SEO by ensuring that their content is linked to other websites and web pages. As Google bots and webcrawlers have grown smarter, though, they tend to recognize weak or bad links, and low-quality linking could actually get you penalized. This doesn’t mean that you should stop trying to get links from other websites, though. Instead, you simply need to dedicate the time to building positive, meaningful relationships with other businesses and brands in order to earn their “mentions,” links, and web placements.

The Bottom Line

Over the course of the past several years, SEO has quickly evolved from being a set of simple, technical rules to being a complex, living and breathing being. While much more thought and effort needs to be put into your search engine rank-boosting efforts, though, many of the core concepts remain the same. Understanding the building blocks of SEO and how to fine-tune them into a unique and modern strategy is the key to surviving the digital age in 2017 and beyond.

Could you use some help with updating your SEO strategy? Down our fanastic SEO Guide whitepaper from Madison Taylor Marketing BY CLICKING HERE or us a call to learn more.

 
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Topics: SEO, Online Marketing, website design, content creation, SEO marketing, Denver marketing

The Right Website Content Will Crush Your Competition

Posted by Madison Taylor Marketing on Tue, May 23, 2017 @ 01:25 PM

Welcome to the age of communication! The amount of ways that we have to reach out and connect with each other these days is truly remarkable. Voice calls, video chats, text messaging, email, blogging (including video blogging), social media, and live streaming are just some of the many mediums through which we can express our thoughts and share our ideas… so, why are so many businesses not taking advantage of these technologies?!?!?!

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Topics: Social Media, website design, content creation, website marketing, Denver marketing

Lead Generation vs. Pipeline Marketing: Battle Royale or Just a Little Sparring?

Posted by Madison Taylor Marketing on Fri, May 19, 2017 @ 03:05 PM

Lead generation is nothing new. For decades, marketers have put a lot of time and effort into trying to create new contacts for their sales teams. While this is a noble idea, though, it’s not necessarily the best model for business success. Why not? Well, it all comes down to quantity vs. quality.

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Topics: Social Media, lead generation, Denver marketing, pipeline marketing, analytics

Content Marketing Trends You Should Check Out for 2017

Posted by Madison Taylor Marketing on Wed, May 17, 2017 @ 12:30 PM
You know that content is “king.” You know that it’s important to put fresh, new content out into the universe on a regular basis. You even maintain a blog for your business! Why, then, aren’t you getting any new leads? If this sounds familiar, you’re probably feeling really frustrated, confused, and maybe even ready to give up on content marketing altogether. Before you throw in the towel, though, it may be time to do a little self-evaluation.

Blogging became the go-to form of content marketing nearly a decade ago. We know - it’s hard to believe that it’s been so many years, too! And while blogging is still an awesome way to connect with your consumer audience (after all, WE’RE doing it, and we are incredibly cool!), there’s a lot more to content marketing in 2017. Trends come and go, and unless you’re staying on top of what’s "on fleek" this week, you’re not going to see the level of success that you’d like.
Because we know that researching what’s trending right now is so time-consuming, we’re doing the work for you. Read on to check out some of the major trends that are dominating the content marketing sector right now.

Upcycle Written Content to Video

Video marketing is NOW. A growing number of consumers are clicking on videos in order to learn more about products, services, and industries, as well as to see product demonstrations, discover ingenious “life hacks”, or even just to have a laugh. If you want to excite and connect with your audience, you’ve got to be willing to offer up this type of content. Think you don’t have anything to say? Don’t know where to begin? Go back to your blog posts and written content. Take the ideas you’ve already written up, put them to film, and reel in new customers!

Machine Learning

Bots and machines will never replace personalized, custom content, but they can sure help to deliver your message. Through machine learning, you can study what your audience engages with, what it responds to, and what it needs so that you can develop more relevant content. At the same time, it can help ensure that the people who would be most likely to respond to specific types of content are able to access that content in the right place and at the right time. Although the technology hasn’t been perfected yet, now is the time to start playing with machine learning so that you can amp up your game in 2017 and beyond.

Ephemeral Content

“Ephemeral” is just a fancy word for “temporary”, but it makes us seem a lot smarter, and you’ll seem a lot smarter, too, if you start using this type of content. Think: Snapchat. Snapchat and similar platforms have created something of a sensation with disappearing content. The fact that it’s only there for a moment makes it feel more valuable to your audience and will generate more excitement.

More, More, More!

While quality should still be a greater priority than quantity, a growing number of SMB’s are recognizing the importance of putting a higher volume of relevant content out into the world. Why? The more great content that you’re making available to the masses, the more opportunity consumers have to find you and connect with you. The key here is to make sure that you’re putting content out on a variety of different platforms in order to increase your audience base.

Planning Ahead

The time for “winging it” with content marketing is OVER. After years, content marketing has proven itself to be a valid and invaluable form of connecting with consumers, and it’s time to take it seriously. If you really hope to reach your goals with content marketing, you must create a formal, actionable plan for reaching those goals. This means planning your posts ahead of time and coming up with long-term strategies for your efforts.

Stay ahead of the curve with content marketing in 2017 and beyond. Give the pros at Madison Taylor Marketing a call today!
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Topics: Blogging, content creation, content marketing, Denver marketing, trending, machine learning

What Every Business Should Know About Snapchat

Posted by Madison Taylor Marketing on Fri, May 12, 2017 @ 03:26 PM

Snapchat: It’s not just for kids.

In case you’re completely oblivious to messaging apps, Snapchat (known for its disappearing messages, or “snaps”), is the most widely used social messaging service used by millennials, AKA the people your brand most desperately needs to connect with! Despite its popularity with the younger crowd, though, many businesses are totally clueless about Snapchat, or simply view it as silly and unimportant.

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Topics: Branding, Online Marketing, Social Media, Denver marketing, millennials, Snapchat

5 Branding Mistakes That Could Destroy Your Company’s Image

Posted by Madison Taylor Marketing on Wed, May 10, 2017 @ 11:40 AM

Branding is the lifeblood of any company, whether you’re a small business just starting out, a mid-sized business learning to navigate the waters, or an enterprise with hundreds or thousands of employees, so it’s absolutely essential that you get it right. When done correctly, branding allows consumers to forge personal connections with the companies they interact with, establishing passion, excitement, satisfaction, trust, and loyalty. 

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Topics: Branding, Online Marketing, brand awareness, Denver marketing, McDonald's

Even Your Email Signature Can Be a Marketing Tool

Posted by Madison Taylor Marketing on Mon, May 08, 2017 @ 12:43 PM

When you first signed up for your email account, you probably received a prompt urging you to create an email signature. Since that time, though, there’s a good chance that you haven’t given much thought to that closing blurb that appears at the end of your messages. That’s a real shame, too, because email signatures can make a world of difference as you try to make a positive and lasting impression on your consumer audience. 

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Topics: Online Marketing, Social Media, email marketing, Denver marketing, CTA, email signature

The Marketing of Seasonal Businesses: Before, During, and After

Posted by Madison Taylor Marketing on Wed, May 03, 2017 @ 01:15 PM

If yours is like many other businesses, you may notice a significant boost to sales during certain times of the year. For an air conditioning company, the seasonal peak occurs during the spring and summer months. For a horror-based boutique shop, fall and the Halloween season are when business abounds. Heavy coat manufacturers see a huge surge in business during the fall and winter seasons. Regardless of the industry, though, all seasonal businesses struggle with the timing of their marketing campaigns.

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Topics: Blogging, Online Marketing, Social Media, Denver marketing, seasonal, peak season

5 Quick Tips to Improve your Marketing Prowess

Posted by Madison Taylor Marketing on Fri, Apr 28, 2017 @ 02:05 PM
The ad game has always been fast-paced, but digital marketing forces marketing professionals to remain alert and on their toes more than ever before. With the blink of an eye, consumer trends in the online world tend to evolve and shift, and new technologies and platforms can arise that can be a distraction from your ultimate goal: obtaining more leads and making sales. Having a solid plan in place will help you stay abreast of digital marketing changes while also staying focused on building a strong consumer audience and boosting your business. Here are a few tips for building a smart digital marketing plan of your own:
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Topics: Marketing Tips, SEO, Online Marketing, Social Media, Denver marketing, web design

Understanding the Differences Between Social Media Manager and Community Manager

Posted by Madison Taylor Marketing on Thu, Apr 27, 2017 @ 04:19 PM
If you’re one of those people that uses the terms “Social Media Manager” and “Community Manager” interchangeably… plz stahp.

As shocking as it may be to some of you to hear, social media managers and community managers are actually two completely different things! Both are crucial roles within a brand, and both have a very strong online presence, but they each have their own unique functions, and understanding these key differences will help you ensure that your team is doing what it’s supposed to be doing and reaching all of its goals with online marketing and sales.
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Topics: Inbound Marketing, Branding, Social Media, community management, Denver marketing

 

 

 

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